Documentaries

Last updated: 28 october, 2009 - 11:09 GMT

Africa

Rebranding Nigeria

Nigeria's currency, the Naira

To play this content JavaScript must be turned on and the latest Flash player installed.

Play in either Real OR Windows Media players

Can the home of 419 internet scams, corruption and voodoo ever transmit a positive image?

Nigeria is campaigning for a new image and a new reputation in an effort to attract some much needed investment.

Reporter Henry Bonsu follows the many steps of this charm offensive.

First there is a need to gain public support by showing that those in power are listening. People such as Lagos' Governor Fashola, known locally as "Nigeria's Obama", a man who is planning a sustainable capital city 25 years into the future. Changes he has made have already been felt across the city: infrastructure has been improved, abandonned schools and hospitals are being reopened.

But for those on the poverty line, the changes cannot come quickly enough.

Plus, it's not just money or initiatives that are needed, but long term stability - only then will confidence in business follow.

First broadcast on BBC World Service on 28 October, 2009.

download this documentary

MORE FROM THIS SERIES

  • How successful will Nigeria's campaign be?

PREVIOUS DOCUMENTARIES

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.