The PR battle for the Caucasus

The PR battle for the Caucasus

  • Documentaries

    Download or subscribe to this programme's podcast.

    PodcastHelp
Eduard Kokoity

President of the separatist Georgian province of South Ossetia, Eduard Kokoity (right).

The South Ossetian conflict, which began in early August this year, not only sparked a military war between Russia and Georgia, but a propaganda battle.

It even made the front-page of PR Week magazine in the UK.

Both countries have hired Western PR companies to help put across their messages.

Georgia was first off the mark with what many say is a concerted effort to portray its fight with Russia as a conflict between "David and Goliath" and Russia as the major aggressor.

From the outset, media channels of the Western world - primarily in the US - have been bombarded with press releases, interview offers and text messages.

Some critics say that they have become more and more exaggerated and less in touch with reality.

The Russians followed suit with their own PR effort. Adopting a very different style, they began primarily by using their own media outlets.

Experts say that the Russians have been more targeted with their approach.

Perhaps less concerned with their image abroad, they are said to have been more accurate in their version of events.

James Rodgers examines this ongoing media war between Georgia and Russia - featuring archive clips of key events and interviews.

The programme analyses who is winning the propaganda war and includes interviews with those who spun the war as well as with those who were spun to.

First broadcast 3 November 2008

Terms of Use

The BBC Podcasts are for your personal non-commercial use only.

All title, ownership rights and intellectual property rights in and to the BBC Podcasts shall remain the property of the BBC or third parties.

You may not edit, alter, adapt or add to the BBC Podcast in any way. The BBC Podcasts are made available by the BBC on an "as is" and "as available" basis and the BBC gives no warranty of any kind in relation to the BBC Podcast.

To the maximum extent permitted by law the BBC will not be liable for any loss or damage which you may suffer as a result of or connected to the download or use of the BBC Podcasts.

See the full BBC Podcast: Standard Licence Terms here.