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Last updated: 24 february, 2010 - 12:40 GMT

Cinemas reject Disney 3D movie

Audience at 3D movie screening

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Odeon cinema group has refused to show Disney's latest 3D movie, Alice in Wonderland, at its theatres in Ireland, Italy and the UK, because the film will be out on DVD soon.

Odeon objects to Walt Disney's decision to release the film on DVD just 12 weeks after it is first shown in theatres. The usual period between cinema and DVD release is 17 weeks.

The cinema group says it has invested "considerable sums of money" in digital projection equipment to show 3D films and a shorter window to screen movies undermines its investment.

Odeon fears Disney's strategy could set a new benchmark with a 12 week gap becoming common.

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