Last updated: 24 november, 2009 - 17:09 GMT

Can Murdoch really end free online news?

Rupert Murdoch

To play this content JavaScript must be turned on and the latest Flash player installed.

Play in either Real OR Windows Media players

Getting your daily dose of free news through the internet could be a thing of the past if Rupert Murdoch gets his way.

He wants search engines like Google, which are also known as aggregators, to pay for the journalism generated by his newspapers, such as the Wall Street Journal and the Times in London.

Now, reports suggest that Microsoft wants to strike a deal with Mr Murdoch's company, News Corporation. Microsoft would pay for news articles to appear on its new search engine Bing, on condition they were removed from its rival, Google.

However, the risks for News Corporation include destroying the advertising revenue most news websites depend on if their traffic goes down, because Google users would not be able to find their stories.

Jeff Jarvis is a media blogger and journalism lecturer at New York's City University, and the author of a book called What Would Google Do?.

To play this content JavaScript must be turned on and the latest Flash player installed.

Play in either Real OR Windows Media players

First broadcast on World Business News

RELATED BBC BUSINESS LINKS

BBC navigation

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.