BBC HomeExplore the BBC
This page has been archived and is no longer updated. Find out more about page archiving.

24 September 2014

BBC Homepage

Local BBC Sites

Neighbouring Sites

Related BBC Sites

Contact Us

Tv Archive

You are in: Wiltshire > About Wiltshire > Wiltshire History > Tv Archive > Swindon Town: 1969

Swindon Town players with FA League Cup

Players with FA League Cup, 1969

Swindon Town: 1969

Swindon Town can boast many a proud moment but perhaps the greatest memory for most fans was the club’s win over Arsenal at Wembley in the 1969 League Cup. Points West filmed the celebrations as the victorious heroes enjoyed a civic reception.

In a game that attracts a high number of clichés, Swindon’s match against Arsenal was truly a David-and-Goliath battle.

In 1969 Swindon were lying second in the Third Division while their opponents Arsenal were riding high in the First.

Shining star Don Rogers was to become a legend as a result of his performance during the game.

He had already been described as one of the most sought after players in the country and Swindon seemed confident they could deliver the goods with Rogers’ track record and helped by their one and only international Rod Thomas.

Swindon Town fans in Regents Circus

Swindon Town fans in Regents Circus

The two sides faced numerous challenges; as well as Swindon’s opponents complaining of illness affecting their team’s strength, the Wembley pitch was worse for wear too, thanks to a recent Horse of the Year Show!

However, undeterred, the two sides went to meet each other in the presence of HRH Princess Margaret, with memories of the year before when Arsenal faced Leeds United in the final and lost 1-0.

In the first half, Swindon took the lead thanks to an easy run past the Arsenal defence by Roger Smart.

Danny Williams

Manager, Danny Williams

An equaliser towards the end of the match by Bobby Gould forced the game into extra time, during which two goals from Don Rogers brought Swindon’s FA League Cup Final to a conclusion.

Understandably, the Wiltshire town was ecstatic and the borough council laid on a civic reception and heroes’ welcome to help celebrate their team’s 3-1 victory over Arsenal.

It made for some impressive pictures – the following day, on Sunday 16th March 1969, a crowd of 8000 gathered in Regent’s Circus, as the players emerged onto the balcony of the Town Hall - more reminiscent of royalty or The Beatles than Third Division FA League Cup winners!

Don Rogers

Don Rogers

The Mayor, Alf Brown, raised a glass to the Club and called for “promotion” – which Swindon achieved after failing to lose any of their nine remaining matches. A draw at Rotherham saw the Town advance confidently into the Second Division.

It was a momentous time for Swindon and one that has never been equalled. 

Don Rogers remains a hero for today’s fans, many of who hope and pray that Swindon Town FC will be back to Wembley before too long – however long that may be!


  • Use the right hand links to other local Where I Live sites to see more archive film from Points West.

last updated: 17/07/07

Have Your Say

The BBC reserves the right to edit comments submitted.

molly williams
go grandad (danny williams)xx

Someone should make replica '69 winning team' shirts, I mentioned it to Don Rogers once (as he's in the trade) and he was as uninterested about it as he was about talking about the final itself

Michael O'Hara Goalkeeper SwindonTown Promotion Sq
Anyone interested in talking to me, please contact the following email address.

Michael O'Hare
Michael O'Hara, was your father by any chance 'John'and hailed from Coventry ?

Michael O'Hara
I played alongside Don Rogers in 1962-63.He was a lay back easy going, totally non aggressive human being. After Willi Harbour and Terry Ling had decided to upset Dons girlfriend who lived directly opposite at 1, Shrivenham Road,I layed a huge love bite on his neck at the Swindon Town Club hostel lodgings at 1 Shrivenham Road, run by a magnificent human being called Mrs Pigeon. Don took the evil looking love bite in his stride and minutes later nonchalantly went across the road to where his 15 year old girlfriend was waiting for him. Don married this lovely Swindon schoolgirl, and I understand they are still together today. I quite often wonder what Dons' girlfriend said when she saw the hideous deep purple love bite on Dons neck. I would love to know the answer to this question.And Don Rogers, He was without doubt one of the nicest human beings that ever set foot on this earth.Mike O'Hara [goalkeeper] Swindon Town Football Club, promotion squad 1962-1963.

Ian Baxter
I was there.... (Aged 9)Grandad, dad and me. I remember having a wooden rattle and swinging it so much I hit the lady on the hean in front of us. Such was the joy she didn't even feel it.... Come on ye Reds.

John Crook (Swindon)
Roger Smart had to score to keep Swindon in if he did'nt score Swindon may or maynot have won,he did score through most of the games in this campaign to Wembly, Don Rogers scored in Extra Time to win,It was a better TEAM which won on the day, also don't forget about the Anglo Italian Cup won by more or less the same team, Roger still has his winners medals and still talks about riots etc to this day. Please let us all remember it takes a good team to win a game not one man and we should remember all the Swindon Town Players. Not just Roger and Don. PS Roger Smart is a famliy member of mine and these are his comments about it takes a team to win a game not one or two men.

Grant Williamson
Thoroughly enjoyed seeing some of the celebrations. As some one who was a small laddie is Scotland it was also interesting see some of the team involved. Let us hope Swindon can do it again soon. Thank you.

You are in: Wiltshire > About Wiltshire > Wiltshire History > Tv Archive > Swindon Town: 1969

About the BBC | Help | Terms of Use | Privacy & Cookies Policy