Core Purposes
The core purpose of the charity is:
- To raise awareness and funds to help threatened wildlife and places
The unique nature of the BBC Wildlife Fund
The core purpose of the BBC Wildlife Fund is to raise awareness and funds to save threatened wildlife and places. The fund offers the unique opportunity to capitalise on the creative skills of the BBC enabling wider audiences to engage in the plight of wildlife. The BBC Wildlife Fund also contributes to the BBC's work in fulfilling its public purposes; Citizenship, Learning, Creativity, Communities, Bringing the UK to the World and the World to the UK and supporting emerging communications and technology.
The BBC 2010 Wild Season
The Wild campaign encouraged everyone to join in; wildlife charities, community groups, families and many more carried out weird and wonderful fundraising events, 'Going truly wild'. The One Show launched the Wild Appeal season and the Springwatch team followed through with great wild ideas.
'Wild Night In' Appeal Programme
On the 20th June 2010 the BBC's Springwatch team went global to launch a brand new live wildlife appeal programme – WILD NIGHT IN. Britain went 'Wild for Money' and raised £1.2 million for conservation action around the world. The WILD NIGHT IN was an inspiring and thought-provoking celebration of our worlds wildlife and included guests; David Attenborough, Graham Norton, Edith Bowman and other celebrities, as well as inspirational conservationists on the front line.
BBC Wildlife Fund Values
- We are confident our funding can make a clear difference for wildlife, and we can contribute towards saving species. Everyone is welcome to join in and celebrate the beauty and wonder of our natural world.
- We are accountable, with a range of wildlife specialists and partners in the sector who can explain current approaches, are independent and are open to challenge.
- We support positive action which provides tangible results.
