I was one of the millions of online Christmas shoppers who spent over a billion pounds on the internet at the end of last year, and it seems like I was one of the lucky ones.
All my stuff arrived in time for the big day, my credit card hasn’t been stolen and used by a gang of criminals in Los Angeles, and I got the things I had ordered.
I didn’t think this was especially unusual, until I spotted a report in The Grocer magazine.
I don’t normally read this, as it’s aimed at people working in food shops, but they managed to attract my interest when they checked out our top six online supermarkets just before Christmas.
The Grocer tried to buy the same basket of thirty-three items from each online store, but Asda couldn’t deliver in time for Christmas and it took over two hours to order from Waitrose.
Iceland only had twenty-six of the things they ordered, and Sainsbury’s charged twice for one bottle of wine.
Frightening news
Even Tesco messed up, charging for coffee and washing powder which it didn’t deliver!
This is frightening news, especially since Tesco has been selling online since 1999 so should be able to get it right by now. If we can’t rely on them, then who can we trust?
As if this wasn’t bad enough, one of the few guides to safe shopping on the net is about to close down, leaving us all in the dark when we try to decide who we can rely on.
The Which? Web Trader sign was a familiar sight to anyone shopping online in Britain. 2,700 websites had been checked over by the Consumers’ Association, who run Which?, and given their seal of approval.
The checks weren’t just a rubber stamp, either. Since the scheme was launched in 1999 over 8,000 traders tried to get approved, but only around one third were good enough.
Now the scheme is being scrapped. The Consumers’ Association say it costs too much and, as a charity, they need to spend their money on more useful things.
Reassure shoppers
But it leaves those of us who like to buy from the net without an independent way of checking up on the sites we visit. After all, we don’t want the shops themselves setting up an approval scheme, as who would trust it.
We don’t need anything silly like official licenses for online shops.
We just need a way for online shoppers to get some reassurance when they shop somewhere new, or find a small shop that has just the thing they want.
There is already a government agency - the Office of Fair Trading - that is supposed to look after our rights and make sure that shops are treating customers fairly.
Wouldn’t it make a lot of sense if they took over the scheme from the Consumers’ Association and helped encourage confidence in internet shopping?
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