If you’re reading this then you’re already online and using the Internet, like half of the British population.
According to the latest research from Oftel, the government body that regulates internet services, two out of every five homes are online.
Around one in ten people use the net from libraries, cybercafes or a friend’s house.
Most people still have a dialup connection to the net, where they plug their computer into the phone line and call their internet service provider.
But this is starting to fall, and one in six people have a higher speed, always on, broadband connection instead.
Not only this, but broadband users are spending an average of seventeen hours a week online, compared to eleven hours a week for dialup users.
Perhaps it’s not surprising that once people don’t have to worry about getting connected, because their computer is online all the time it’s switched on, they use the net a lot more.
The total number of people connected has been the same for the last year, and this is starting to worry the government and all those people who want to sell you stuff online.
The government wants everyone to have access to the Internet by 2005, largely so that they can put as many services as possible on the web and save themselves some money.
So what's their motive?
If you can pay your tax or request repairs to your council flat through a web page then they don’t have to have people sitting in offices or answering the telephone.
So they are really keen on encouraging everyone to get connected, either at home or through one of their internet centres.
Of course, lots of people who have access to the net at work may not feel like splashing out on buying a PC for home.
But a major problem could well be that the net is being advertised wrongly, and to the wrong people.
When BT spent millions on pushing their broadband service they had pigs on motorbikes to show how fast it was.
But all the evidence - including a report last year from researchers at the Work Foundation - shows that the net is more important for other things.
Things like helping with homework, looking up medical information and helping people stay in touch with distant relatives.
The advertisers seem to be trying to sell the service to dads and kids instead of recognising that mums are going to find it a lot more useful.
Maybe we’d see more people getting online if someone explained this to them and they changed the ads.
Is the push for a broadband a mess? Have your say!
|