Consumer advice
It's easy to become attached to a puppy the moment you see it - but it's worth stepping back and asking some questions before you buy, as Rogue Traders report.
Here's what to look out for when choosing a new dog:
If the breeder cannot show you the mother and, ideally, the father of the puppy in the place in which it was bred, you should be suspicious. A reputable seller will be very happy to speak to you about where the puppy comes from. If it has been bred outside the UK you should beware.
If a dog is any younger it won't have had time to build up a tolerance to disease. Some breeders prefer to wait until 12 weeks before letting puppies leave their mother.
Puppies should have received their first vaccinations before they leave their mother, so you should always ask to see their vaccination card.
As Matt discovered in the programme, these cards can be very easy to fake, so you should make sure the veterinary surgeon's details are there. If you can't read all the details on them or the vet is based outside the UK, the card may be fake.
Never buy from anyone who offers to deliver your puppy or meet you somewhere.
You could be buying a dog which isn't a pure breed. These are easy to fake too. The certificate should have lots of information about dogs in the puppy's family.
Its teeth should be clean and white and its gums should be pink and not smelly. You should avoid skinny puppies. Check that its bottom is clean of signs of diarrhoea or soreness, and look inside the hair for fleas and parasites. Brown or yellow deposits in the ears are signs of ear mites. You should not buy a dog with a runny nose.
The seller should give you information on what your puppy should eat.
It's really important that a vet sees your dog soon after you've bought it. A good breeder will offer to take the puppy back if you find out you can't keep it soon afterward.
In Britain it's illegal to dock the tails of dogs unless they're working dogs.
Never buy a dog because you feel sorry for it
If you're concerned about anything you've seen or about the dog you've bought, you can contact the following organisations:
Consumer Direct - 08454 04 05 06
Your local Trading Standards office.
The RSPCA - 0300 1234 999.
Send your story to Watchdog and it could feature in an upcoming programme.
The BBC is not responsible for the content of external sites