a good pair of shoes
a two-hour ghost walk involves a lot of walking!

a good memory, and the ability to tell a good story
It’s highly unlikely that a real ghost is going to pop up every night to keep your customers happy; therefore you’re always going to be the main source of entertainment. The more entertaining you are, the more likely that your customers will recommend the walk to others.

a keen and solid knowledge of local history
a guide who can pluck tales, facts and figures out of thin air is far more impressive than someone who only knows the things they’ve read on the back of a cornflakes packet.

Cheesy tricks
Many ghost walks employ the odd ‘cheesy trick’ to keep the atmosphere ‘spooky’, such as getting somebody to hide behind a gravestone and go ‘wooo’. If it’s done well it can be quite effective. But when it’s done badly, it really is pants!

Check out the opposition
Check out some of the well-established ones to see how they do it. In Wales, the ghost tour run at Llancaich Fawr Manor is excellent (call 01443 412248 for details), and there is a superb ghost walk in Tenby. See Links for details and other recommended walks.