Some eggstra-ordinary facts

1. D.O.B.O.C.C.E.
The first ever Cadbury’s Crème Egg rolled off the factory farm conveyor belts in 1923.

2. Tall orders
According to the official Cadbury’s Crème Egg site (see Links for website address), ‘if you piled all Crème Eggs made in a year on top of each other it would be 5 times higher than Everest’.

3. Tall stories
When Sir Edmund Hillary and Sherper Tensing became the first humans to reach Everest’s summit in 1957, they were unable to eat any eggs on the way up, because:

Rationing still applied in post-war Britain.
Chickens didn’t appear in Tibet until 1969.

4. Lay it on me, baby!
The Cadbury’s plant at Bournville can produce over 1.5 million Crème Eggs a day!
The average hen lays around 0.75 of an egg per day.

5. Power lines
World famous novelist Salmon Rushdie worked in advertising in the 1970’s, and was responsible for the phrase ‘naughty but nice’, used for advertising cream cakes. It became something of a catchphrase throughout the ‘70s. (Just ask your mum and dad, they’ll remember!)

6. B Rhesus positive
The advertising world likes to bracket people as:

• a. Upper Middle Class
  Higher managerial, administrative or professional
• b. Middle Class
  Intermediate managerial, administrative or professional.
• c1. Lower Middle Class
  Supervisory or clerical, and junior managerial, administrative or professional.
• c2. Skilled working class
  Skilled manual workers.
• d. Working class:
  Semi and unskilled manual workers.
• e. Those at lowest level of subsistence:
  State pensioners or widows (no other earner), casual or lowest-grade workers
• u. Those who’ve fallen off the scale: complete donkeys and couch potatoes.

7. Money, money, money
In 1999 £15.3 billion was spent in the UK on advertising. This represents 1.95% of the nation’s entire gross domestic product! (See Links for details).

8. I am the greatest!
Channel 4 viewers recently voted for the Guinness ‘horses and surfers’ advert, as the best ever made. It is also the most expensive advert ever made in the UK.

9. I’m a loser, baby!
The advert generally considered to be the least successful of all time was the one for Strand Cigarettes in 1960, when it was still legal to advertise tobacco on TV. It featured a lonely soul dragging on a fag on the dark, wet, lonely streets of London. So nobody bought Strand Cigarettes because they thought only a loser would smoke them.

10. The sky’s the limit
Cadbury’s have a balloon with which to quite literally raise brand awareness. Others who use balloons to advertise include: Lloyds Bank, Tesco, Budweiser, Orange, and the BBC. For a gallery of these helium-filled sky-ads, see Linksfor details.