£5 will be donated to BBC Children in Need for every reusable mobile phone received and the rest will be sent for recycling to ensure that nothing ends up in landfill.

Last year, Fonebak raised over £320,000 for BBC Children in Need through the distribution of recycling envelopes throughout the UK and we hope to top this contribution in 2007 by raising the profile of this fundraising initiative on The One Show.

With over 18 million mobile phones replaced every year and an estimated 90 million gathering dust in desks and drawers around the UK, there is a potential to raise lots of money for disadvantaged children in the UK.

Freepost envelopes

Red Fonepak envelope

Blue One Show envelope

Over the next few weeks, millions of households across the country will receive a bright red or blue Freepost envelope with Pudsey on the front. The envelopes will be inserted into local newspapers, magazines, not to mention the BBC Children in Need fundraising pack.

There's lot's more news and information at bbc.co.uk/pudsey.