1. What's in this policy?
This policy tells you:
- what information we might collect about you
- how we might use that information
- when we might use your details to contact you
- what information of yours we might share with others
- your choices about the personal information you give us
2. What does this policy cover?
This policy covers the services that are offered by the British Broadcasting Corporation.
And sometimes it covers services offered by parts of our organisation that operate as separate companies. Such as:
But only when those services link to this policy or tell you it applies.
What's not covered in this policy?
Our services sometimes link to services run by other companies, like playing your BBC Music tracks on a music service such as Deezer. Those companies have their own privacy and cookies policies, so remember that the information you give them will follow their rules and not ours.
3. How do you protect my personal information?
We're strongly committed to keeping you and your family's information safe. And to do this we design our services with your safety in mind. We also have dedicated teams to look after your information security and privacy.
At the same time, no service can be completely secure - if you have any concerns that your BBC account or personal information has been put at risk, for example if someone could have found out your password, please get in touch straight away.
Where we store your information
Some companies that provide services to us run their services from outside the European Economic Area. We only let that happen if we are satisfied with their levels of security. Keep in mind that when you give us personal information it could be being transferred, stored or processed in a location outside the EEA.
4. What types of personal information does the BBC collect about me?
We'll give details about why we need your personal information and how we'll use it before you begin, unless it's obvious.
a. Information that you give us
We might ask for your name and contact details, your date of birth or financial details, depending on what you're doing. If you apply to take part in a programme on politics, for example, we might ask you about your political opinions. This could include information in a creation you share with us such as people's names that appear in the creation.
b. Device information
Devices are lots of things like:
- your computer
- your mobile
- your TV
- your tablet
- your voice-enabled device
We automatically collect some technical information from these devices and web browsers even when you're not signed in to a BBC account. This might include:
- IP (internet protocol) address
- device ID
- app ID
- vendor ID
c. Information on your activities outside the BBC when you talk about us
Like if you've mentioned us in a Twitter post, we'll collect your Twitter handle.
What if I have a BBC account?
When you register for a BBC account, or update your details or settings we ask for some personal information, like your email address and age.
We also collect information about how you use our services, like the articles you read and the programmes you watch.
5. How long will the BBC keep my personal information?
When you give us any personal information we'll let you know how long we'll hold it for. And always stick to these principles:
- we only hold your information for as long as we do the activities we told you about or have a valid reason to keep it
- we think about what type of information it is, the amount collected, how sensitive it might be and any legal requirements
- we design our services so that we don't hold your information any longer than we have to
- we may close your BBC account if you haven't used it in the last year. We'll send you an email to tell you that we plan to do this before we delete anything, so please check to see if we've sent you any emails about this
6. How can the BBC use my personal information?
We have to have a valid reason to use your personal information. It's called the "lawful basis for processing". Sometimes we might ask your permission to do things, like when you subscribe to an email. Other times, when you'd reasonably expect us to use your personal information, we don't ask your permission, but only when:
- the law says it's fine to use it, and
- it fits with the rights you have
We use your information for these types of things:
a. to deliver our services and to provide you with information about them
b. to deal with your requests, complaints and enquiries
c. to check if you're using BBC iPlayer and to keep the licensing database accurate and up to date
d. to personalise services and give you things more tailored to your tastes
Personalisation is turned on in your account settings.
If you don't want to receive personalised services you can turn this option off.
Even if you have personalisation turned off, we still collect information about how you use the BBC, but it will be anonymous. For example, we'd be able to see that someone looked at a particular story on BBC News but we wouldn't be able to tell that it was you.
e. to show you relevant advertising on another company's site
f. to help us understand what kind of services you might use
And sometimes how you might share things with other people.
g. to recommend things we think might interest you
h. to show you advertising when you access a BBC service from outside the UK
Some of this advertising might be tailored to you.
i. to research and innovate
You're not a guinea-pig here, but knowing how you use our services could lead to the next big technology breakthrough.
j. to contact you about various things
7. When will the BBC use my information to contact me?
We might use your information to contact you about different things, like:
- to check with you about any service or activity you've signed up for. For example we might tell you if your BBC account hasn't been used in a long time. Or it might be about creating a child account
- to contact you about a creation you sent us, like things you've sent in to School Report news day
- to answer you when you've contacted us, or to respond to a comment or complaint
- to invite you to take part in surveys about the BBC services, which are always voluntary
- for marketing purposes
- to send you notification on your device if you've selected them in your settings
We'll only contact you when we need to or when you've given us permission.
We'll never contact you to ask for your BBC account password.
8. Will I be contacted for marketing purposes?
We'll only send you marketing emails or contact you about BBC programmes, services and your views on issues about the BBC if you've agreed to this.
Keep in mind, even if you unsubscribe, we may still contact you.
Will my personal information be used when the BBC advertises with other companies?
If you have a BBC account we might use information that we hold about you to show you relevant and "targeted advertising" through other companies' sites, like Facebook, Google, Snapchat or Twitter for example. This could be showing you a BBC advertising message where we know you have a BBC account and have used BBC services.
If you don't want to see our targeted advertising, you can set ad preferences in your social media companies' settings. Also, you can visit your BBC account and turn off personalisation, but it will also turn off all personalised services.
9. When does the BBC share my personal information with others?
We'll never sell your personal information. We do share it with others in these ways:
a. When you make something public
Like post a comment which the public can see.
b. When we use other companies to power our services
In order for us to give you quality experiences and to understand how you're using our services we often use other companies to process your personal information on our behalf. For example, sending you emails about things we think might interest you, or to ask you what you think about our services.
We make sure that your personal information is looked after as if we were handling it directly. We carefully select these companies, only share with them what they need to do the work and we make sure they keep your information secure.
c. When we share personal information with companies in the BBC family
d. When you use another company's service that connects to us, like voice-enabled devices
To access our services through a voice-enabled device, like Amazon Alexa, you need to connect your device to your BBC account. We'll share an identifier for your BBC account with the voice service. It's completely up to you if you want to use the BBC in this way.
e. When we do collaborative research
We do research activities and sometimes collaborate with research partners. Every now and then we share our content and data with them. This might include information we've collected about you. But we're careful about what we share and what our research partners can do with it.
f. TV Licensing
We share some personal information with TV Licensing, to check if you're using BBC iPlayer and to keep the licensing database accurate and up to date.
g. Sometimes by law we have to pass on your information to other organisations
We might also share your information if we have to by law, or when we need to protect you or other people from harm.
10. What's different for kids and teens?
The BBC has services that are kid-friendly and for teens.
Here's what happens when you use them.
a. Why do we collect information about you in the first place?
We keep information about you so that we can:
b. We'll always tell you why we're collecting your personal information
We'll explain why and how we use it and for how long. It's called a "privacy notice". And if we need your parent or guardian's permission we'll give you clear details about what's needed at the time.
c. We can only use your personal information if we have a valid reason
d. We share personal information about you to others but we follow some rules
The main rule is we never sell your personal information to anyone.
e. We might ask you to tell us your age
To make sure you use parts of the BBC that are suitable for you. For example:
- so that adults don't post comments on kid's message boards
- when you want to get a BBC account
- when you're watching a programme, like on BBC iPlayer, and it's a bit edgy
f. Sometimes we'll ask to get your parent or guardian's consent
You'll see a notification. We might also ask for some details from them, so that we can contact them. Other times we may contact your parent or guardian:
- so you can get notifications from us
- so we can show you more things we think you'll like, based on what you do
- so you can post comments
- so you can upload your contributions to us
g. Sometimes we'll tell your parents about your activities
For example, if you're under 13 and your parent has asked to see every creation you upload, we'll share it with them before it goes public.
h. When we contact you
Sometimes we'll need to get in touch with you but we'll always follow these rules.
i. It's safe to use us
It's our job to keep your personal information safe and secure. That's why we design our services with your safety in mind. And we're always looking for the best ways to improve this.
j. Human beings and not robots will make the big decisions that affect you
k. You might not be able to use our services if you're outside the UK
If you're outside the UK you might not be able to access some services. Like CBBC and CBeebies.
And you may not be able to get a BBC account. Sorry about that.
Cookies are bits of data that are stored on your device. Some things on our websites wouldn't be able to work without these cookies. So they're always on when you visit us.
You can switch off some cookies and similar tracking technologies. Or your parent or guardian can do this if you're under 13.
m. What we do when you post, upload or share a creation
When you share your creation with us we'll try to tell you exactly what we're going to do with it.
n. You've got privacy rights, the same as adults, so get to know what they are
- ask us what personal information we hold about you
- ask us to correct or delete your personal information
- tell us to stop using your personal information
If you're 13 or older, you can do this yourself, but not always.
Sometimes we'll be asking for your parent or guardian to do that.
If you're under 13 your parent or guardian probably has to do it for you.
11. Can I delete my information?
This depends on what information you're talking about.
a. If you're talking about BBC account
You can delete your account. Your account information is immediately deleted. Keep in mind:
- we keep a record of how you've used our services, but this information can't be linked back to you
- we also keep anything you've uploaded or commented on
b. What about other information I've shared with you?
We might have collected other personal information that you might ask to be deleted that has nothing to do with BBC account.
12. What are my rights?
Remember, you're in control of your personal information.
- request a copy of your information
- not let robots make big decisions about you
- to ask us to correct information that's wrong, to delete it or to request that we only use it for certain purposes
- to change your mind, and ask us to stop using your information. For example, unsubscribing from any marketing emails or turning off personalisation
Bear in mind, sometimes we might not be able to help. Like if the law tells us we can't or it forms part of our journalistic output.
a. What are cookies and tracking technologies?
Cookies are bits of data which are stored in your computer or mobile when you visit a website or app.
There are also similar pieces of tracking information we collect.
To do a few different things:
- to remember information about you, so you don't have to give it to us again. And again. And again
- to keep you signed in, even on different devices
- to help us understand how people are using our services, so we can make them better
- to deliver advertising to websites outside of the UK
- to help us personalise the BBC to you by remembering your preferences and settings. And your progress, so you can pause and pick up where you left off watching a programme, even on a different device
- to find out if our emails have been read and if you find them useful
A few things on our websites wouldn't work without some cookies. Tech people call these "strictly necessary cookies". They're always on when you visit us.
Bear in mind there are some other cookies out there from other companies. These "third-party cookies" might track how you use different websites, including ours. For example, you might get a social media company's cookie when you see the option to share something. You can turn them off, but not through us.
c. How long do cookies last?
Some are erased when you close the browser on your website or app. Others stay longer, sometimes forever, and are saved onto your device so they're there when you come back.
d. How do I control my cookies and tracking?
When you first visit us, we'll tell you about our cookies and ask you to agree if we can use them. You can always change your mind by going to your settings.
Stopping all cookies might mean you can't access some BBC services, or that some of them might not work properly for you.
Another way to control some tracking is in the settings on your device.
14. How will I find out about changes to this policy?
We update this policy sometimes. If we make important changes, like how we use your personal information, we'll let you know. It might be a notice, an email, or a message in your app.
If you don't agree to the changes, then you can always stop using our services, delete your account and stop giving us any more personal information. We'd be sorry to see you go.
15. How can I contact the BBC?
Find out more and contact us about your rights.
For any other questions or comments about this policy speak to our Data Protection Officer. If you're in the UK:
- by post
BBC DPO, BC2 A4, 201 Wood Lane, London W12 7TP
If you're outside the UK:
- by post
BBC DPO, 4A, 101 Wood Lane, London, W12 7FA
We're regulated by the Information Commissioner's Office. You can also contact them for advice and support.