About your personalisation settings

Page updated: 12 December 2018

By ‘personalisation’ we mean:

  • Recommending things we think you’ll like
  • Remembering how far through a programme you are (so you can pick up where you left off)
  • Giving you notifications about things you enjoy.

Before we can do that, we need to understand how you use the BBC, by looking at things like the articles you read and the programmes you watch.

Find out more about how we collect data about you.

How to turn off personalisation

You can turn off ‘Allow personalisation’ in your BBC account settings.

What happens if you turn off personalisation?

  • You won’t get any personal recommendations based on things you’ve watched and listened to.
  • Any newsletters you’ve subscribed to won’t be personalised any more. You’ll just receive a generic version.
  • We won’t remember how far through a programme or video clip you are. So you won’t be able to pause shows and later pick up where you left off.
  • Data about how you use the BBC will be anonymous. For instance, we’d be able to see that someone looked at a particular story on BBC News. But we wouldn’t be able to tell it was you.
  • You’ll still be able ‘add’ things for later, get notifications, comment on stories, and vote on shows like Strictly Come Dancing.

Does ‘Allow personalisation’ work the same across the whole BBC?

Changing your personalisation settings doesn’t affect the BBC Music app. So if you turn personalisation off, the app will still be personalised to you based on how you use BBC Music. If you’re not comfortable with this you’ll need to stop using the app.

You should also know that BBC mobile apps sometimes use anonymous device and app identifiers to see how they’re being used.

How to make sure your personalisation setting is updated everywhere

When you change your personalisation setting, it’s updated straight away on the web browser you’re using. But it won’t be updated immediately on any other browsers, devices or BBC apps you use. So once you’ve changed the setting in one browser…

  • On any other web browsers you use, including on different devices, you’ll need to sign out and sign back in again
  • On any BBC apps on your phone or tablet, you’ll need to sign out and sign back in again, then fully close the app and open it again.

Is turning off personalisation the same as turning off cookies?

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