An elegant outfit is a must
Beauty is an odds on certainty for Ladies' Day
By contributor Paul Robson
As Ladies' Day approaches at Newcastle Racecourse, the attention turns away from the horses to another kind of filly. But given the North East weather and the credit crunch, just what will the beautiful people be wearing?
We've had ladies' day at Ascot and Aintree and now it's the turn of Newcastle. On Saturday racing takes a back seat, as it is the two legged fillies that will be competing to see who wins the best dressed award.
It will be interesting to see what the ladies will display with the current economic climate.
If they need any incentive to get dressed up, then the regular best dressed ladies competition is offering £1,500 in travel vouchers for the winner.
Beeswing Ladies' Day has established itself as one of the region's main social gatherings, with women dressed in all their finery.
The bizarre hats, the elegant dresses and the high heels that may look pretty on the outside, but for those who wear them, pain is guaranteed.
The event is aptly named after one of the North East's famous racehorse mares, Beeswing.
She is hailed as one of the greatest of all time, winning an incredible 51 races from 63 starts between 1835 and 1842.
Personal shopper and so-called MetroCentre shopping angel, Belinda Alexander, has advised women to bear the weather in mind when dressing for the occasion.
Bright or classic colours - anything goes!
She said: "The northern weather can be very unpredictable and I think women should take an extra pair of shoes, something that is comfortable to walk in."
Even when the country is in a depression, Belinda believes this hasn't stopped women from going out and spending:
"People in the North East love to dress up as they love to look good and they will always spend money.
"In my opinion, Karen Millen and Coast are two of the best shops on the high street to go to when looking to dress up for an occasion.
"Women should not look to match their shoes, handbags and hats as that is very old fashioned. They should look to have different coloured handbags and hats if those colours are in the dress.
"I wouldn't advise ladies to carry big bags around with them as small clutch handbags are better, because all that is in there is money for betting, a little bit of make up and maybe a comb."
Hopefully Ladies Day 2009 won't require umbrellas
The racecourse marketing co-ordinator, Anna Skelton, believes that the event is as big as the racecourse's premier meeting, the Northumberland Plate.
"Ladies' day this year is set to be our biggest ever. Ticket sales are well ahead of last year.
"We may even have a total sell out before the day itself, which will be unprecedented. We are expecting a crowd of 25,000."
As this is an outdoor event, race goers are reminded to bring umbrellas if the weather forecast is predicting rain for the day, as the racecourse is not big enough to fit all 25,000 indoors.
The main race on the card is the Beeswing Handicap over seven furlongs, with the off time at 4.10pm.
Come back to the BBC Tyne after the event for pictures and highlights of the day.
last updated: 24/07/2009 at 14:00