In The Snotlight
Not since makers of haemorrhoid cream sought advertising rights to Johnny Cash's 'Ring of Fire' has a celebrity/commercial marriage been so on the money.
Kleenex have offered Britney Spears two million quid to become the face of their new advertising campaign.
The tissue magnates hatched their cunning plan after seeing the self-confessed "emotional wreck" sob her heart out on America's Dateline show.
An insider told DailySnack.com: "Kleenex thought it would help her tattered image if she found the humour in her tearful interview and did a comedy parody of it... she could get people to laugh with her, not at her, if she took part in her very own skit."
Frankly, you'd expect a little more sensitivity from a company who are responsible for drying the world's tears. Indeed, Britney is said to be fuming at their tactlessness.
A friend explained: "She wants to put that horrific TV appearance behind her as quickly as possible and doesn't want to remind the world about it with a series of tasteless commercials."
What next, we wonder? Shakira advertising hip replacements? Rihanna promoting the National Lifeboats Association? LL Cool J and Jennifer Lopez backing incontinence pads? Probably not...
Article by: Nickie L 24/06/2006
 
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