Shoppers in Middlesbrough are being given the chance to take a roller coaster ride with floating presents, mince pies and elves this winter, without leaving the comfort of a shopping centre...
Bogglevision® is a 3D film created to raise money for Teesside Hospice, created by local animation company Amazing Interactive, and put on by the Mall.
See part of the ride and Laura McDermott, the Marketing Manager from The Mall, talking about Bogglevision®:
Tim Dear from Amazing Interactive explains where Bogglevision® came from...
We needed an identity for our unique interactive 3D technology which children would like. The name came from the idea that it’s a bit mind boggling.
The Bogglins are the little pink elves in the film, and they were developed specifically for our project with the Mall but will appear in more of our future projects in similar and different guises.
3D glasses make Bogglevision come alive
How long have you been in the animation business and where did it all begin for you?
I studied in Teesside, then Leicester.
Amazing Interactives is in its fourth year, we are not strictly in the animation business but that would be the least confusing description!
I set up business in Teesside because I like the North and its where I was born.
What plans do Amazing Interactive have for the future?
We plan to grow the interactive nature of Bogglevision® and develop the brand internationally.
We are also doing Britains biggest pantomimes this year where actors act right in front of a massive Bogglevision® screen , this has the effect of the actors becoming part of the Bogglevision® space.
They interact with our effects by appearing to control what happens and actually talk to the Bogglevision® Genie... there are wonderful magical backdrops, a 3D Bogglevision® genie, magic lamp, scary and fun things and all sorts of other wizzy boggling effects.
You can find Bogglevision® in the Mall, opposite BHS until Christmas Eve 2007.