BBC announces new Audience Research contract and framework
The BBC has signed a new contract for audience analysis and reporting with Television Research Partnership Ltd (TRP Ltd) after a 9-month procurement process.
The contract covers the bulk of the BBC’s audience analysis and reporting needs across television, radio and online. This includes a wide range of television overnight reports based on BARB data, extensive quarterly RAJAR reporting and analysis of BBC online usage using the BBC’s own iStats system, and reporting on the BBC’s own tracking studies and panels.
The new contract will commence in January 2013 and initially last for two years, with the provision to extend up to a further two years.
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