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January 2003, a PR campaign by the Staffordshire-made food, Marmite,
features the first same-sex kiss in a TV advert.
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We asked on our voting boards: Is a TV advert the right place
for a same-sex kiss?
Result: 47.7% (61 votes) of people said - YES
same sex relationships are just part of life.
If you missed the debate, don't despair.
You can still say what you think - click on the banner below to
add your comments...
Here are some comments:
Blimey Charlie - it's not as if it was two oiled up Muscle Mary's
in a pounding, sweaty cellar nightclub trying to suck each others'
tonsils out, was it? I guess a considerable minority of people feel
that if it was a portrayal of a straight couple, acting in as sexual
a manner as you could get away with on TV, that would be okay, that
kind of offensiveness is fine, it's "natural". Like a lot of people
posting I didn't even think of this ad in terms of controversy at
all. So, let's spell it out - There's nothing wrong with same-sex
relationships, they should be accepted and tolerated as much as
any other kind of relationship. Why would you take offense at somebody
asking you if you were gay? Why would you ask someone if they were
gay with the intention of offending them? Well, I suppose if you
both knew you were bigots. In other words, you don't see anything
wrong with hate and intolerance, but you see plenty wrong with expressions
of love that feel perfectly natural to the people brave enough to
carry them out. And now people will post saying they've got freedom
of speech blah blah blah - I might not like what you're saying but
I'd defend your right to say it - would you do the same?
Sorry, just had to input again. As someone else commented...they
aren't really kissing. The lifegard was eating Marmite b4 his rescue
and the point of the ad is that the victim wanted more of the Marmite,
not knowing where it came from. He wasn't really making a pass at
the lifegard. I am shocked that this is such an issue either way.
Just a small remark regarding this subject. I think marmite should
try to find a marketing agency that have creative marketing skill
and not an agency that come to the very easy decision' well if we
create a controversial advert we have the viewers attention'. But
would they have the respect? after I have seen the advert, I don't
know if I would eat Marmite again with out thinking of ' The Kiss',
Or am I missing the point here??? do they want to market it at Gay
couples???? Either way I wont be eating Marmite in public again,
would the joke be after....are you gay?
YES, I AGREE ENTIRELY WITH CLAIR. IF YOU CAN STAND KISSNG YOUR PARTENER,
REGARDLESS FO THEIR GENDER, AFTER THEY HAVE EATEN MARMITE, THEN
YOU SHOULD BE ABLE TO STOMACH MORE THAN JUST SAME SEX KISSING. GET
OVER IT. IF YOU DON'T LIKE IT, DON'T WATCH. SAME GOES FOR MARMITE,
IF YOU DON'T LIKE IT, DON'T EAT IT....I PERSONALLY CAN'T STAND IT
BUT MY BRIT BORN BOYFRIEND LOVES IT. HE KNOW I HATE IT AND ALWAYS
ASKS IF I WANT A KISS AFTER. I LOVE KISSING HIM BUT NOT WITH MARMITE
IN HIS MOUTH....YUCK!
LAKE MARY, FLORIDA - USA
It had never occured to me that this advert was in any way controversial
until i saw this survey. I can't quite believe that (currently)
over 40% of people responding have a problem with it. But I suppose
if Antoin's biggoted views are representative of the voting public
then what are we to expect? That's not the real issue though. Has
anyone ever kissed someone who's just eaten marmite? Trust me, if
he can bear it then let him get on with it!
Antoin this says more about your homophobia than a yeast based savoury
Obviously Marmite set out to deliberately cause copntroversy by
staging an "unusual" occurrence. Whether they meant so spark a controversy
about public same-sex kissing we can only guess.... but the fact
that it's the first-ever time it's happened in an advert (and that
is WHY it's controversial) has given everyone a chance to think
about same-sex kissing in public. Bring it on I say
do life guards give the kiss of life to male and female every day
in their job?? this was not a 'snog' it was in his job the idea
being the taste of marmite once revived became the attraction NOT
the other male, note the look of embarasement on both parties face
( purposely done they are actors) .... besides isn't there more
important issues to speak about like people killing each other??
You are missing the point about the advert. The kiss is because
he loves Marmite, not because he is sexually attracted to the life
guard! And in any case,homosexuality is a part of life.
If what is trying to be presented, is that same sex kissing is natural,
and the presenter is promoting its behaviour then we know the presenter's
preference. But if we are presenting a food item, I think that activity
is uncalled for. Of course I'm hetrosexual.
I love the Marmite ad. It's funny, witty, ironic and completely
tongue in, er, cheek.
There are too many gay people these days to just blank them out
and pretend they are inhumain. Gay people are perfectly normal,
personally i would rather see two females getting it on than two
males but thats just from a sexiness point of view
No matter how you package it, same-sex kissing turns my stomach
- male or female. I do not believe that same sex relationships are
a normal part of life but rather an abberation that is beginning
to get out of hand. I will never be buying marmite... ...they are
in bad taste!
Give me a break..... Isn't it time we all grew up? Gay life-styles,
same-sex kissing etc et c is part of real life.... why should a
Tv advert be different? Grow up.... woncha(?)