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24 September 2014
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Robbie WilliamsRobbie's Givin (2000 to 2003...)
Robbie loves giving - especially through Give It Sum. By 2003, the fund had given away over a million pounds - details on this page.

To find out more, return to our updated Give It Sum main page
Robbie in a recording studio (photo © Scarlet Page)

Our Stoke-on-Trent bred superstar, Robbie Williams has been giving away loadsamoney.

Give It SumIt goes to show that the sight of our very own Robster parading around all those years ago in tight white pants, the daft wig and with a harem of stunning beauties was actually of benefit to us all!

I am, as you may have guessed, talking about the sponsorship deal the man himself had with Pepsi, because the money he received from "helping" the cola giant was where it all began..

How it all started...
In June 2000, with the help of Comic Relief, Robbie Williams set up Give It Sum.

Robbie was impressed by how every penny Comic Relief (the people behind Red Nose Day) receives is put towards benefiting varying projects, plus the way that the public is informed of where the money goes and the difference it makes to peoples lives.

A bit of... relief
Robbie WilliamsIn fact, the Robster flew out to Africa to record appeals and reports for the programme, while, in the past he helped record the charity's award winning animation Robbie The Reindeer, singing a cover version of "Come Fly With Me" and performing as narrator.

For Red Nose Day 2003 appeared in a special sketch for the TV programme, in his birthday suit! 

Now Give It Sum is helping all sorts of causes all over North Staffordshire. It aims to improve local conditions and strengthen community life by giving money to those who are disadvantaged.

Robbie's mum, Jan Williams, visited BBC Radio Stoke in 2003 to talk about Give It Sum.
Click here to listen to her interview with Kevin Fernihough
Click here for Real player help

In the first year of its existence, thirteen projects received a share of £210,000; one of these was St Margaret Ward RC High School in Stoke on Trent, formerly Robbie's educational haunt!
To date the Fund has supported 64 groups to a total of well over a million pounds.

Goodbye to all Take That
Robbie continues to raise money for Give It Sum in varying ways.

In 2001 he auctioned off a selection of stuff he had collected over the over the years at Sotheby's, with items including rare Take That vinyls and some of those highly prized platinum discs.

Part of the collection included the hand-written lyrics to songs such as Angels which were expected to raise more than £10,000 each. Even Robbie, who was present for the auctioning of the Angels lyrics, was stunned when it actually fetched £27,000!

The auction in total raised £221,044 for Give It Sum. (Forget givin it sum, I'd say it got quite a lot!)

Helping North Staffs organisations
Robbie has visited several of the local organisations that Give It Sum has benefited to see how the money was being used.
So far, more than 50 grants have been awarded to projects in the North Staffordshire area through the Fund, simply because this is where Robbie grew up and he wants to put something back into the community. 

The money has gone to a variety of projects across the region in places such as Stoke, Staffordshire Moorlands and Newcastle under Lyme. Children, young homeless people, mothers, disabled people and older people are just some of the people who have benefited.

quoteI am very proud to be from Burslem, I am very proud to be from Tunstall. I will never forget my roots as long as I live because it has shaped a great deal of who I am. I am very proud that I can raise awareness for my city and I want to carry on doing it."

"In the future I want to be more proactive and I want to be more active in and around Stoke on Trent - the place that I love, the place that I come from and the place that I'll eventually return to."

"I'm glad that the little help that I give can raise the profile of things like this, it's a great thing to be able to do, it really is." quote

A £5,000 grant from Give It Sum allowed The Old Blurton Community Association to fight off the council's plan to build a car park in their already run-down estate.
A new playground now stands where the car park would have been and the association has gone from strength to strength in taking back control of its community.
Nina Hulse captured the difference Give It Sum has made when she said, "What we needed was the boost, the encouragement, to have a go at changing things around here. Robbie and the grant from Give It Sum gave us that."

Give It Sum money has also made a huge difference to the lives of many elderly residents in the Cheadle area. Old age often brings with it deteriorating physical and mental health, making isolation and loneliness a very real and distressing problem. The Cheadle and District Homelink Service (CDHS) phone link service allows volunteers to chat and build up friendships with around 50, often frail older people, two or three times a week.

Other groups to have benefited (see their pages) are: The Sutton Trust Community Group and the Youth4Audley & Planet Sound Drum School and Gay Switchboard & The Haregate Ladies

Give him sum credit
Give It Sum
has enabled local people to make a big difference to the community and I know that all of them are eternally grateful to Robbie.
As long as Give It Sum is helping the local community then there is always hope for those who need help.
Article by Hannah Tunnicliffe

How you can apply
Set up in 2000 and managed by Comic Relief, the Give It Sum fund aims to help grassroots groups in and around Stoke-on-Trent create change within their own areas.

So far, the fund has helped over 126 projects in the area, awarding more than £2 million.
Give It Sum is now open for grant applications.
Click here to find out all the details.

And you too can add to this page ...
Can you add other facts about Give It Sum?
Do you know of some of the ways the money has benefited people? Can you let us have photos of Give It Sum money is being used?

If you can help or have comments - e-mail us

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Robbie Williams at Stoke and Staffordshire!
Click here for the latest news
Click here for the biogrpahy

Click here for the discography
Click here for the message board
Click here for the picture gallery
Click here for the weblinks page
Click here for Robbie eCards
Click here for Robbie's charity

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