The owner of Wikijum, an ethnic goods shop in Stone, has shared her experiences of the "fair trade" concept with BBC Stoke Online's Lee Page.
Becky Moseley spent five years in Africa before moving back to Staffordshire to raise awareness of trade justice.

In the 1990s Becky was to Cameroon in West Africa with Voluntary Services Overseas as a health educator, where she worked with villagers to improve their basic health.
She spent three and a half years in Cameroon and two years in Nigeria.

There was one thing in particular that made her determined to promote trade justice.
"My colleague's father grew coffee in Cameroon," she said, "and the return from a year's worth of coffee wouldn't pay for fertiliser for the following year! This really upset me; he had no hope of sending his children to school or buying them new clothes. It opened my eyes to the issues of the world, nobody gives them a break."

Fair Trade shop
After returning to Staffordshire last summer Becky decided to do something to help workers in the third world; she opened a fair trade shop.

All of the items for sale are imported from suppliers listed in the British Association of Fair Trade Shops directory. They ensure that the producers of the goods receive the credit and the money they deserve.

Running Wikijum 6 days a week, Becky always keeps the same slogan in mind, "the more we trade, the more we aid".

There are all sorts of things available - from food and drink to household furniture.
Wikijum is on Stone High Street and open 9am until 5pm Monday, Tuesday, Friday and Saturday and 10am until 5pm on Wednesday and Thursday - look out for the fair trade logo.
LP