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2002
The story of a 100 year-old Staffordshire passion.. |
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| A
drop of the black stuff does you no harm.... does it? | | | Marmite
- Staffordshire born, Staffordshire bred.
Made in Burton, it's 100 years
old this year (and some say it tastes like that!).
But some say it's the food
of the Gods.
Read on... | |
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Facts » |
A
jar of MARMITE can be found in 25% of UK homes
MARMITE sponsored the
British Olympic team in 1956
In 1984 the metal lids were changed to yellow
plastic - to a public outcry! |
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Angela
Frain gets all uuuuurgggghhhhh about Marmite.. but you also tell us too
how much you love the stuff.
Not
many things in the English language can produce so much love from some and a hate
from others. One of these is ‘Pop-Idol’ - another of these is most definitely
(for me) - ‘Marmite.’
I
fit into the 'hate' category and truly believe the only practical use for
Marmite is to keep cats off the garden or to lag pipes. The idea of spreading
it ‘t-h-i-n-l-y’ onto toast is more than my taste buds could possibly stand.
Well - I could be wrong of course, because Burton's Marmite factory is officially
celebrated it's one hundredth birthday this year (on June 13th to be precise).
On the day itself, the 260 employees received limited edition gold coloured
jars in a commemorative box.
And, so far this year, the factory's production
has been increased by 12 per cent to cope with demand, making over 12 million
jars!
So as Marmite-eating fans tell me, it’s "My Mate. Whose Mate?
- My Mate, Marmite.", and on this occasion - I’ll agree to disagree and join
in the celebrations for Marmite’s 100th birthday.
Staffordshire and Proud - of Being a Beer By-Product
| TV
Times
There
have been 3 TV ads this anniversary year |
| •
First is set in a Freak Show in Blackpool, in 1902.
•Second is set in
1950 on Mount Everest.. desperate climbers decide whether to eat the black stuff.
•Final ad features the children's television character Zippy - and his breakfast! |
Since 1902
Marmite has been produced locally in our own Staffordshire,
just a stone’s throw from the Bass Beer brewing factory in Burton-on-Trent. And
that is no coincidence - Marmite contains a beer yeast by-product rich in many
vitamins including Vitamin B and folic acid. A longstanding British institution,
soldiers posted abroad in the Second World War were sent gallons of it to keep
their strength up.
Looking, smelling and, yes, resembling meat extract,
Marmite (unlike it’s cousin ‘Bovril’) is 100% vegetarian and has virtually no
fat - so is ideal for that slimming diet. The paste can be put on toast or sandwiches
or added to casseroles and hot pots for added flavouring.
To celebrate
a century of production the company is not missing the opportunity to get Marmite
to a new generation of squirming faces by launching Marmite flavoured crisps (double
yukkk!!!), and, for the yeast extract gourmet - three new limited edition
jars.
As Marmite
themselves proclaim in their latest publicity campaign you’ll either "love
it or hate it". With one hundred and eighty thousand jars leaving the Burton
factory every day - somebody, somewhere must love it.
Come on now! Name
names!
Thanks Angela. Now, as she says, it's your turn.
Own up. Who
likes it? Who hates it? and why? See our Marmite
Passion & Reaction page for
our lovers & haters - and add your own comments.
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BBC
Stoke and Staffordshire
Cheapside
Hanley
Stoke-on-Trent
Staffordshire
ST1 1JJ
tel: (+44) 01782 221281
e-mail: stoke@bbc.co.uk
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