“After London 2012 there is even more of a buzz about the Olympics and the desire to compete in Russia is huge”
Dave EdwardsSki and Snowboard chief executive
Short-track speed skater Elise Christie certainly thinks so. She is Britain's first
World Cup champion at 1,000m
and has been on the podium in every race at that distance this season.
She's not alone, as Britain also boasts a world champion skeleton slider in Shelley Rudman, a double World Cup gold medallist and X Games bronze medallist in freestyle skier James Woods and a number of other athletes with genuine podium potential.
So there is real cause for optimism that Britain can return with more than the one solitary medal they won in Vancouver in 2010, albeit a gold from
Amy Williams in the skeleton.
"I do think this is going to be the most successful Winter Olympics ever for Britain," Christie told BBC Sport. "Watching people like Amy Williams influences people, you realise you can do it.
"Now there are more British people [doing well in winter sports] and that is such a good thing to be part of. Hopefully it will all work out in Sochi."
Britain have only won 22 medals in their Winter Olympic history, but when you consider the lack of natural resources, facilities and limited funding, any medal is a fantastic achievement.
UK Sport has more than doubled the funding from the £5.8m for the Vancouver cycle to £13m for the Sochi campaign, whereas summer-sport counterparts will have £276m invested in them on the road to Rio 2016.
To mark one year until the 2014 Winter Olympics, BBC Sport looks at where the medals could be won.
Put simply, Vancouver 2010 was a disappointing Games for the four-time Olympic medal-winning bobsleigh team.
Pickering swaps athletics for bobsleigh
Nicola Minichiello and Gillian Cooke, who were
the previous year, failed to finish, as did the men's two-man team.
The men's four were 17th and the GBR 2 team came 11th.
Results since have demonstrated an improvement, and in 2012 Mica McNeill and Jazmin Sawyers claimed an historic
Youth Olympic silver
in Innsbruck, Austria.
Paula Walker and Gillian Cooke have been consistently in the World Cup top 10 and the men's four-man finished an impressive, yet
agonising, 0.07 seconds
from the podium in a fifth-place finish at this year's World Championships in Switzerland.
No British athlete has ever dominated the world of short-track speed-skating quite like Elise Christie has this season.
With one race remaining she has already secured the 1,000m World Cup title after her seventh podium finish in the Winter Olympic arena in Sochi last weekend.
Christie teaches Williams to speed skate
Britain won four medals
at the European Championships in Malmo, and the squad has recorded a number of top-eight finishes in World Cup races.
The team's next challenge will be the World Championships in Debrecen in Hungary from March 8-10.
Performance director Stuart Horsepool said: "The performances we had in Sochi have been the best we've had all year, and to be getting these results at the test event for the Olympic venues is a fantastic place to do it.
"Because the team have had good results here they now have good feelings and positive emotions linked to the venues here in Sochi, which is very important psychologically ahead of next year's Games. We are very much looking forward to coming back here for the Olympics."
Funding to Sochi:
Previous Olympic success:
Gold: Amy Williams , Silver: Shelley Rudman , Bronze: David Carnegie , John Crammond , Alex Coomber 
Skeleton has been Great Britain's most successful Winter Olympic sport in recent Games.
Four years prior to Amy Williams' 2010 Vancouver gold, Shelley Rudman
claimed silver in Turin, Italy
and her victory at last week's World Championships in St Moritz, Switzerland, coupled with the overall World Cup title last season, demonstrates her continued podium potential.
Rudman wins 2013 World Championship gold
She is not alone though. Lizzy Yarnold, 24, came through the British selection trials ranked number one and the
2012 Junior World Champion
has consistently challenged for World Cup medals since making the step up to senior competition last season.
"We have a really good group of athletes who respect one another, so we travel as a team but race individually, which is quite unique," Rudman told BBC Sport.
"After winning [at the Worlds], I have to go back to the drawing board now and get things right for the big one.
"We have a test on the Sochi sliding track coming up next week, but if I am clear of injuries and fit it would be a privilege to qualify for a third Games."
Her partner Kristan Bromley, who
won the men's world title in 2008,
and Ed Smith have so far failed to challenge the podium places this season but will be expected to qualify for Sochi.
SKI AND SNOWBOARD
Funding to Sochi:
£0 for alpine, £584,300 for freestyle skiing and snowboarding [to be revised by UK Sport in March 2013]
Previous Olympic success:
No medals (Alain Baxter's "bronze" in the 2002 slalom was rescinded for failing a drugs test)
Great Britain has never won an Olympic medal on snow, but that could be rectified in Sochi.
Slopestyle will be making its
Winter Olympic debut
and Britain just happens to have some fantastically talented freestyle skiers and snowboarders.
There are also hopes that snowboarding
London Freeze winner
Billy Morgan and rising star Aimee Fuller could come into contention, while experienced pair Jenny Jones and two-time Olympian Zoe Gillings will continue to push for finals places in elite events.
GB freestyle skiing head coach Pat Sharples has boldly predicted they could win
up to three medals,
and the sport's chief executive Dave Edwards agrees there is strong potential in the team.
"We have had some of the country's best results in the last year and there is a realistic chance of getting an athlete on the podium," he said.
"We are continuingly looking for support financially to try to help boost the backing we can offer athletes, but we are all in a positive mood and are feeling confident with a year to go until the Games."
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.