6 July 2014 Last updated at 11:28

Wimbledon 2014: How important is style in tennis?

BBC Sport's Matthew Syed looks at whether style is the be all and end all in tennis or is it more important to have substance in your game?

Regardless of their results, some players are more popular than others just by the virtue of their playing style.

Roger Federer is often cited as the most stylish player to watch but are the big-hitting players like Milos Raonic more effective?