The chief executive of Premier Rugby has accused the Rugby Football Union (RFU) of "panic management" in the wake of England's World Cup exit.
Mark McCafferty has also questioned the independence of a review into the England set-up commissioned by the RFU.
And he "apologised to the New Zealand Rugby Union on behalf of England" because of a "lack of contrition" from the RFU following
"The performance of some players has been unacceptable," said McCafferty.
defeated by France
in last weekend's quarter-final but it was the off-field behaviour of some of their players throughout the tournament which overshadowed their on-field displays.
Premier Rugby chief executive
“It [Fran Cotton's review] smacks of panic management rather than crisis management”
Martin Johnson defended captain Mike Tindall, Chris Ashton, Toby Flood and Dylan Hartley
after they were photographed in a bar in Queenstown, while
James Haskell, Hartley and Ashton were reprimanded
and told to apologise after making inappropriate comments to a female hotel worker.
After the defeat by France, Manu Tuilagi was formally warned by police for
jumping off a ferry
in Auckland harbour.
"The game has to look at that hard, the individuals have to look at it hard," McCafferty continued.
"But I'm sure there are a lot of players who are frustrated at being tarred with the same brush, who have conducted themselves impeccably and put in a performance we'd expect on the field.
"We now need to start again and rebuild our reputation in double-quick time."
- Former England captain Fran Cotton to lead a review into the structure of the RFU
- RFU operations director Rob Andrew to review all aspects of England's performance at the World Cup
- RFU to carry out a review of Martin Johnson's position as team manager
McCafferty said he was also "surprised and disappointed" by the RFU's decision to ask its former vice-chairman Fran Cotton to lead an external review into the England set-up.
Cotton will scrutinise both England manager Martin Johnson and RFU operations director Rob Andrew, who is conducting his own internal review.
But McCafferty said: "Is this review truly independent?
"I understand [Cotton] has already reached some judgements before that group has even met, and it's very questionable as to whether it can be truly independent.
"It smacks of panic management rather than crisis management."
Cotton has gone on record this week criticising the lack of progress made by England under Johnson and expressing his admiration for former head coach Sir Clive Woodward.
McCafferty said the RFU had agreed that any post-World Cup review would be conducted by the governing body's Professional Game Board, on which the clubs are represented.
"Dealing with that kind of crisis, it's important that an organisation responds in a systematic and thoughtful way, not knee-jerk," he added.