"Hosting a World Cup in 2013 at Eton Dorney will give rowing the perfect opportunity to rekindle the magical atmosphere we enjoyed at the Olympic Games," British Rowing chairman Di Ellis said.
"It will provide a landmark event as a legacy for the sport where we can watch many of our 2012 medallists in action, celebrating their achievements, but also take a first look at those who may make a name for themselves in Rio."
British Rowing also has the option of hosting another Rowing World Cup event in 2015.
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