FA appoints Dave Reddin as head of performance services

The Football Association has appointed former England rugby management official Dave Reddin as their new head of performance services.

Reddin, 44, was a key member of Sir Clive Woodward's staff in England's 2003 rugby World Cup-winning campaign.

He will be based at St George's Park, the national football centre and will report to Dan Ashworth, the FA's director of Elite Development.

"Dave is synonymous with success across a number of sports," Ashworth said.

Analysis

Dave Reddin's role is about drawing together the various disciplines of performance. Wider than that this his job is about the philosophy of running the England teams - at all levels, ages and across both genders - along club lines. It is hoped this strategy will help England's teams to be better prepared for the qualification process and for the challenges of tournament football.

"His role is pivotal in the delivery of vital services that support our England teams and the wider game."

Reddin, who also held the role of director of performance services for Team GB at the London 2012 Olympics, will oversee a number of areas including sport science, medical, performance analysis, psychology and physiotherapy.

His role will strongly link to the performance of the England teams, which his staff will work with to create new tournament strategies aimed at increasing success.

"The FA is committed to change and to becoming leaders in the football world," said Reddin, who was inducted into the UK Sport coaching hall of fame  in 2004.

"My focus will be on raising the standards and consistency of performance services across all national teams, underpinned by the latest research and innovation.

"Capturing and translating this knowledge to inform the development of the next generation of coaches will also be a key role."