Former England left-back Graeme Le Saux says the Football Association must make players aware "there are consequences" for inappropriate use of social media.
The issue appeared again on Friday when
England defender Ashley Cole apologised "unreservedly" for criticising the FA
in an expletive-laden Twitter post.
"It has become disproportionate, and players just feel they can say and do what they want," Le Saux told the BBC.
Le Saux, 43, is working with the FA to guide players on how they communicate.
Controversial footballer tweets
- Manchester United and England defender Rio Ferdinand was fined £45,000 in August for bringing the game into disrepute after responding to a racially-suggestive tweet about Ashley Cole
- Arsenal midfielder Emmanuel Frimpong was also fined £6,000 in the same month after he used a derogatory term about Tottenham fans
- Then Liverpool winger Ryan Babel was fined £10,000 in January 2011 after he linked to a mocked-up picture of referee Howard Webb in a Manchester United shirt
Cole's tweet, which he later deleted, came after his evidence to an
independent FA commission which found John Terry guilty of racially insulting Anton Ferdinand
during a match between Chelsea and QPR last season - an offence
Westminster Magistrates' Court previously cleared the centre-back of
- was queried.
Despite his tweet, 31-year-old Cole spoke to England manager Roy Hodgson by phone and is expected to report as normal on Monday
with the rest of the international squad
two forthcoming World Cup qualifiers.
"If you are going to criticise football the one thing I would completely agree with is there are certain players out there, and I am not particularly picking on Ashley Cole, that forget some times that they represent an employer, industry and governing body which is the FA," Le Saux added on
BBC Radio 5 live.
"At some point, the FA need to reset this relationship, so that people know that they are in charge and that there are consequences to negative action.
"I think it is important at some point a line is drawn in the sand and it is really well defined. If we can take some positives from the John Terry case and the subsequent fall-out, maybe a line can be defined and it can be shown what any punishment would be.
"The whole pleasure and access that social media gives you is that you are in control of what goes out there, but you must be sensible enough to hold that back."
Former Southampton, Chelsea and Blackburn Rovers defender Le Saux is currently helping to make videos for the FA which will be shown to players about how the governing body operates and the punishments they can hand out for unacceptable behaviour, including the use of social media.
The FA's guidelines to players warn against making improper, threatening, abusive, indecent or insulting comments.