Brendan Rodgers's first Premier League game as Liverpool manager turned into a nightmare as West Bromwich Albion inflicted a heavy defeat on his side at The Hawthorns.
On this evidence Rodgers faces a massive task to restore Liverpool to the game's elite after succeeding the sacked Kenny Dalglish.
"Liverpool have got off to a horrific start. They are up against Manchester City next in the league and if they had got one point the pressure would have been off. To me it looked as though they could have done with some height in the box. But he did not introduce Andy Carroll until the final 10 minutes or so. I would have started him."
In sharp contrast, there was delight for new Albion boss Steve Clarke - sacked along with Dalglish in Liverpool's end of season clear-out - as he watched them produce a display bristling with energy and enterprise.
Zoltan Gera's spectacular strike gave Albion the lead just before half-time - then Shane Long wasted the opportunity to add a second with a weak penalty after he was brought down in the incident that led to Daniel Agger receiving a red card.
Albion were not to be denied and Peter Odemwingie made no mistake from the spot after Martin Skrtel fouled Long to settle the destination of the points.
Liverpool were in tatters at this point, with substitute Romelu Lukaku, on loan from Chelsea, adding a third and Albion missing further chances to give the scoreline an even more emphatic appearance.
It was a brutal wake-up call for Rodgers after so much optimism surrounded the build-up to this opener.
Liverpool's demise will not have the former Swansea manager sounding the alarm bells - particularly as his new charges were guilty of over-generosity in front of goal before Gera's wonder strike gave Albion such momentum.
It also wouldn't have helped that his former club opened the season with a 5-0 victory over Queens Park Rangers under new manager Michael Laudrup.
Rodgers gave debuts to £26m-worth of summer signings in the shape of Joe Allen and Fabio Borini - but both were anonymous as Liverpool gave off the distinct whiff of a team and club entering a period of transition.
Liverpool had plenty of the ball and plenty of opportunities in the first 45 minutes but were undermined by a failing that troubled them throughout last season, namely an inability to convert the presentable chances they created.
Luis Suarez was so sharp as Liverpool's main threat, twice forcing saves from Albion keeper Ben Foster and heading Glen Johnson's cross wide of goal when the Uruguayan should have given his side the advantage.
"For those of a Liverpool persuasion expecting instant rewards from a young manager assuming his biggest task, this was not so much a sharp wake-up call as a kick out of bed and a shove into a cold shower"
Johnson was also wasteful when he shot off target, and an Albion side that was bursting with running and ideas made them pay when they went ahead in stunning fashion as the interval approached.
Liverpool could only partially clear James Morrison's corner, giving Gera the opening to lash a magnificent rising drive past the helpless Pepe Reina from 25 yards.
Suarez's frustrations then got the better of him as he was shown a yellow card by referee Phil Dowd after gesturing angrily in the direction of an assistant following an offside decision.
Albion had the opportunity to double their lead on the hour when referee Dowd awarded a penalty when Long tumbled as he tangled with Agger. The Danish defender disputed the decision and his anger only increased when he was shown the red card.
Reina almost had to wait to receive Long's awful penalty - but Liverpool failed to cash in on the escape as Albion were awarded another spot-kick.
Liverpool again contested the award as Skrtel upended Long after being caught in possession. Odemwingie took penalty responsibilities from Long and drilled Albion's second past Reina.
The numerical advantage was leaving space to exploit and Albion should have used it to add a third when Lukaku brushed substitute Jamie Carragher away from possession with embarrassing ease. The striker squared for Morrison who took aim, only to shoot off target.
The powerful Lukaku was already causing problems for Liverpool's defence and he added the third with 13 minutes left, rising at the far post to meet Liam Ridgewell's cross with a simple far-post header.
After that it was damage limitation for Liverpool - not the state of affairs Rodgers envisaged as the opener to his managerial reign.
West Bromwich Albion
- 01 Foster
- 02 Reid
- 03 Olsson
- 06 Ridgewell
- 23 McAuley
- 05 Yacob
- 07 Morrison (Brunt - 82' )
- 21 Mulumbu
- 09 Long (Lukaku - 68' )
- 22 Gera (Fortune - 68' Booked )
- 24 Odemwingie
- 13 Myhill
- 18 Jara
- 25 Dawson
- 10 El Ghanassy
- 11 Brunt
- 20 Lukaku
- 32 Fortune
- 25 Reina
- 02 Johnson Booked
- 05 Agger Dismissed
- 34 Kelly
- 37 Skrtel
- 08 Gerrard
- 19 Downing (Carragher - 60' )
- 21 Lucas Booked (Cole - 68' )
- 24 Allen
- 07 Suarez Booked
- 29 Borini
- 01 Jones
- 23 Carragher
- 10 Cole (Carroll - 79' Booked )
- 14 Henderson
- 26 Adam
- 33 Shelvey
- 09 Carroll
Live Text Commentary
Full Time The referee ends the match.90:00 +2:37
Indirect free kick taken by Jonas Olsson.90:00 +2:37 Booking
Booking Booking for Andy Carroll for unsporting behaviour.90:00 +2:27
Free kick awarded for a foul by Andy Carroll on Jonas Olsson.90:00 +1:14
Chris Brunt takes a shot. Blocked by Luis Suarez.89:16
Andy Carroll gives away a free kick for an unfair challenge on Liam Ridgewell. Jonas Olsson takes the indirect free kick.85:48
Free kick awarded for a foul by Romelu Lukaku on Glen Johnson. Free kick taken by Glen Johnson.85:31
Steven Gerrard takes a shot. Blocked by Gareth McAuley.85:00
Fabio Borini takes a outswinging corner from the right by-line played to the near post.84:49
Fabio Borini produces a cross.83:57
Marc-Antoine Fortune sends in a cross, save by Jose Reina.83:06
Shot on goal by Youssouf Mulumbu from just inside the area goes over the target.82:52
Youssouf Mulumbu takes a shot. Andy Carroll gets a block in.82:30
Outswinging corner taken right-footed by Chris Brunt, Andy Carroll makes a clearance.82:11
Marc-Antoine Fortune takes a shot. Jose Reina makes a save.81:26
Shot by Peter Odemwingie. Save made by Jose Reina.81:11 Substitution
Substitution Chris Brunt replaces James Morrison.80:16
A cross is delivered by Fabio Borini, Header from deep inside the area by Luis Suarez goes harmlessly over the crossbar.79:39
Corner from right by-line taken by James Morrison.79:23
Romelu Lukaku takes a shot. Jamie Carragher gets a block in.
Substitution (Liverpool) makes a substitution, with Andy Carroll coming on for Joe Cole.77:26
The ball is crossed by Liam Ridgewell,76:47
Assist by Liam Ridgewell.76:47 Goal scored
Goal! - Romelu Lukaku - West Brom 3 - 0 Liverpool Romelu Lukaku finds the net with a headed goal from close range. West Brom 3-0 Liverpool.76:10
Corner taken right-footed by James Morrison to the near post, clearance made by Jamie Carragher. Effort on goal by Youssouf Mulumbu from 20 yards. Blocked by Jamie Carragher.74:07
The free kick is delivered right-footed by Steven Gerrard from right wing, clearance made by James Morrison.74:07 Booking
Booking Marc-Antoine Fortune shown a yellow card.73:51
Unfair challenge on Joe Cole by Marc-Antoine Fortune results in a free kick.72:45
The offside flag is raised against Joe Cole. Ben Foster restarts play with the free kick.72:03
Effort on goal by James Morrison from inside the box misses to the right of the target.71:44
Joe Cole takes a shot. Liam Ridgewell gets a block in.70:24
Marc-Antoine Fortune gives away a free kick for an unfair challenge on Joe Cole. The free kick is swung in right-footed by Steven Gerrard, Unfair challenge on Gareth McAuley by Joe Allen results in a free kick. Ben Foster takes the indirect free kick.67:12 Substitution
Substitution Joe Cole is brought on as a substitute for Leiva Lucas.67:12 Substitution
Substitution Marc-Antoine Fortune replaces Zoltan Gera.67:12 Substitution
Substitution Shane Long goes off and Romelu Lukaku comes on.66:34
Inswinging corner taken right-footed by Joe Allen, Luis Suarez produces a right-footed shot from close range that goes over the bar.64:56
The ball is delivered by Glen Johnson, save made by Ben Foster.63:22
Shane Long provided the assist for the goal.63:22 Goal scored
Goal! - Peter Odemwingie - West Brom 2 - 0 Liverpool Power penalty scored by Peter Odemwingie. West Brom 2-0 Liverpool.61:58
The ball is swung over by Liam Ridgewell, Unfair challenge on Shane Long by Martin Skrtel results in a Penalty.59:44 Penalty
A comfortable save by Jose Reina from penalty by Shane Long. West Brom 1-0 Liverpool.57:42 Substitution
Substitution Jamie Carragher is brought on as a substitute for Stewart Downing.57:42 Dismissal
Dismissal Daniel Agger receives a red card for professional foul.57:30
Daniel Agger gives away a Penalty for an unfair challenge on Shane Long.55:39
Indirect free kick taken by Jonas Olsson.55:39 Booking
Booking Leiva Lucas goes into the book for unsporting behaviour.55:29
James Morrison fouled by Leiva Lucas, the ref awards a free kick.53:50
Free kick awarded for a foul by James Morrison on Stewart Downing. Free kick taken by Stewart Downing.52:53
A cross is delivered by Glen Johnson.51:56
Corner taken by Steven Gerrard from the left by-line, clearance by Gareth McAuley.51:41
Steven Gerrard sends in a cross, clearance made by James Morrison.49:42
Stewart Downing sends in a cross.49:22
The ball is delivered by Stewart Downing.46:57
Luis Suarez fouled by Youssouf Mulumbu, the ref awards a free kick. Luis Suarez fires a strike on goal direct from the free kick.46:21
Free kick awarded for an unfair challenge on Martin Skrtel by Shane Long. Indirect free kick taken by Joe Allen.45:01
The referee starts the second half.45:00 +3:44 Half time
Half Time The players leave the pitch at half time.45:00 +3:12
The referee blows for offside against Luis Suarez. Free kick taken by Gareth McAuley.45:00 +2:35
Blocked by Gareth McAuley.45:00 +2:35 Booking
Booking Luis Suarez receives a caution.45:00 +1:25
Unfair challenge on Luis Suarez by Jonas Olsson results in a free kick. A cross is delivered by Steven Gerrard, Luis Suarez takes a shot.42:21
The assist for the goal came from James Morrison.42:21 Goal scored
Goal! - Zoltan Gera - West Brom 1 - 0 Liverpool Zoltan Gera finds the net with a goal from just outside the penalty box to the top left corner of the goal. West Brom 1-0 Liverpool.42:19
Assist by James Morrison.42:14
Outswinging corner taken by James Morrison.40:36
Steven Reid has a direct shot on goal from the free kick.40:36 Booking
Booking Booking for Glen Johnson for unsporting behaviour.40:31
Glen Johnson gives away a free kick for an unfair challenge on Peter Odemwingie.38:41
Free kick awarded for an unfair challenge on Steven Gerrard by Claudio Yacob. Steven Gerrard produces a shot on goal direct from the free kick.37:50
Luis Suarez delivers the ball, Effort on goal by Glen Johnson from inside the area goes harmlessly over the bar.32:54
Steven Gerrard produces a cross.32:40
Fabio Borini delivers the ball, clearance made by Gareth McAuley.31:45
Peter Odemwingie is caught offside. Indirect free kick taken by Daniel Agger.31:29
Outswinging corner taken right-footed by James Morrison from the right by-line, clearance made by Martin Skrtel.30:54
The ball is delivered by Youssouf Mulumbu, Joe Allen makes a clearance.30:38
The ball is delivered by Liam Ridgewell, Daniel Agger makes a clearance.29:11
Luis Suarez has a header from close range and clears the crossbar.27:57
The ball is swung over by Shane Long, Header on goal by Jonas Olsson from inside the box goes harmlessly over the target.27:32
Fabio Borini challenges Steven Reid unfairly and gives away a free kick. Steven Reid takes the indirect free kick.27:04
The ball is swung over by Steven Reid, Glen Johnson manages to make a clearance.24:59
Luis Suarez produces a left-footed shot from the edge of the area and misses to the left of the target.24:02
Free kick awarded for an unfair challenge on Daniel Agger by Jonas Olsson. Jose Reina restarts play with the free kick.23:10
Free kick awarded for an unfair challenge on Youssouf Mulumbu by Joe Allen. Claudio Yacob takes the free kick.22:16
Luis Suarez is penalised for handball and concedes a free kick. Ben Foster restarts play with the free kick.21:48
Shane Long is flagged offside by the assistant referee. Jose Reina restarts play with the free kick.20:41
The offside flag is raised against Steven Gerrard. Jonas Olsson takes the free kick.19:28
Fabio Borini delivers the ball, blocked by Steven Reid.16:27
Effort on goal by Fabio Borini from just inside the area clears the crossbar.15:27
Luis Suarez produces a drilled right-footed shot from 12 yards. Save by Ben Foster.14:55
The ball is sent over by Youssouf Mulumbu, clearance made by Daniel Agger.12:25
Drilled right-footed shot by Steven Gerrard. Claudio Yacob gets a block in.11:22
The offside flag is raised against Stewart Downing. Jonas Olsson takes the indirect free kick.10:51
Corner from left by-line taken by James Morrison.9:41
Daniel Agger concedes a free kick for a foul on Shane Long. Steven Reid shoots direct from the free kick.9:12
Luis Suarez has an effort at goal from 25 yards. Save made by Ben Foster.8:05
Effort on goal by Shane Long from inside the area goes harmlessly over the bar.6:26
Free kick awarded for an unfair challenge on Steven Reid by Luis Suarez. Steven Reid takes the indirect free kick.5:45
The ball is sent over by Steven Gerrard, save by Ben Foster.4:01
Shane Long concedes a free kick for a foul on Leiva Lucas. Leiva Lucas takes the free kick.3:27
The ball is sent over by Stewart Downing, Jonas Olsson manages to make a clearance.3:14
Handball by Claudio Yacob. Leiva Lucas takes the indirect free kick.2:38
The ball is swung over by James Morrison.2:06
Effort on goal by Liam Ridgewell from just inside the area clears the bar.1:23
A cross is delivered by Peter Odemwingie, clearance made by Glen Johnson.1:09
Short corner taken by James Morrison.0:56
Steven Reid crosses the ball, Glen Johnson manages to make a clearance.0:00
The match gets underway.
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