Man City: Ex-chief executive Garry Cook felt he 'embarrassed' fans
Former Manchester City chief executive Garry Cook has revealed he felt he "embarrassed the fans" with mistakes he made while working at the club.
He told BBC Radio Manchester: "There are no excuses. There are my interpretations and there are the interpretations of the press.
"The thing I always felt when those interpretations were manifested was the embarrassment I'd caused the fans."
Cook resigned in September 2011 after more than three years in the role.
Garry Cook factfile
- Born: Birmingham
- 1985: Moves to the United States
- 1996: Joins sportswear firm Nike. Heads up Brand Jordan, working with basketball star Michael Jordan
- May 2008: Recruited by new Man City owner Thaksin Shinawatra as chief executive
- June 2008: Appoints Mark Hughes as manager after Sven-Goran Eriksson is sacked
- September 2008: Club taken over by Abu Dhabi United Group, with Cook heading up player recruitment. Brazilian Robinho signs record £32.5m deal
- January 2009: City bring in Wayne Bridge, Craig Bellamy, Shay Given and Nigel de Jong but fail in bid for Kaka
- Summer 2009: City keep spending under Cook as Carlos Tevez, Roque Santa Cruz, Gareth Barry and Emmanuel Adebayor all join
- November 2009: Cook mistakenly welcomes City legend Uwe Rosler to "the Manchester United hall of fame" at a club gala
- December 2009: Mark Hughes leaves City and is replaced by Roberto Mancini
- July 2010: Cook jots down a list of player targets on a napkin at a meal with Oasis singer Noel Gallagher in South Africa
- September 2011: Resigns as chief executive
His departure came following accusations that he sent an email to then-City defender Nedum Onouha's cancer-suffering mother mocking her illness.
Cook denied sending the email, claiming his account was hacked, but chose to resign after an internal investigation.
"In the end, I really felt that I didn't want to continue being the scapegoat of Manchester City and the point of attack," he said.
"I am who I am but I was getting more and more concerned that it was becoming more about me than it was about the football club and the fans.
"That's not fair to them, it's their club and they deserve better than that."
Cook is credited with brokering the Abu Dhabi United Group's takeover soon after his appointment as chief executive in 2008, a deal which has transformed Manchester City into Premier League champions in the space of four seasons.
"We built a prospectus to sell the club," he continued. "They were interested in other football clubs and we had to sell the idea that Manchester City was a good investment.
"They liked the vision and we started to meet the key stakeholders. We then realised that we'd got it right and we knew that we were going to make a big, bold statement in the world of sport, not just football.
"It was about getting someone who cared for the football club. They are passionate about it, they want to win and they're ambitious. They knew how passionate the fans were about the club - there was nothing plastic about this.
"I am proud of what I've done, but it's not me alone. What I feel I managed to do was build a team of people who believed and could see the vision.
"I'm not responsible for what happened at Manchester City. I only played my part and I was very fortunate to be given that opportunity."
But along with the success and City's progression on the field, there were also "a catalogue of four of five incidents" that Cook believes "will be his nemesis that he will carry forever".
He inadvertently inducted former City striker Uwe Rosler into the "Manchester United Hall of Fame" at a special ceremony, and accused AC Milan of "bottling" a deal that would have seen Brazil international Kaka complete a world-record transfer to Eastlands.
"I was angry at AC Milan for the way they treated the football club with regards to Kaka," Cook added. "In retrospect, it was disrespectful to make public statements the way I did and I obviously regret that.
"Making a mistake with Uwe Rosler, my biggest concern was if I had dishonoured Uwe Rosler or the supporters' club.
"I deeply regret making a mistake. But I'm also a great believer that if you're not making mistakes, you're not trying hard enough."
Hear Ian Cheeseman's full interview with Garry Cook on BBC Radio Manchester's "In The Spotlight" from 18:00 BST on Thursday, 7 June