A section of Blackburn Rovers fans will stage their biggest protest yet before Saturday's game with Aston Villa.
BRFC Action Group say three marches will set off simultaneously an hour before the 1500 GMT kick-off, meeting up at Ewood Park.
They want Blackburn's owners, Indian-based poultry firm Venky's, to sack manager Steve Kean and sell the club.
A statement said: "We feel there is no alternative than to actively seek new ownership."
Protests at Blackburn
13 January 2012 - Ewood Park:
A Blackburn Rovers supporters group starts a 24-hour protest outside the ground
23 December 2011 - Club training ground:
Supporters stage protest venting their frustration at the club's owners Venky's
20 December 2011 - Folllowing 2-1 home defeat by Bolton:
Noisy protests take place outside Ewood Park after the game
3 December 2011 - Following 4-2 win against Swansea City:
About 200 fans stay after the match to register their disapproval with Steve Kean and the owners
Protests have been carried out throughout the season
- during which the team have struggled near the bottom of the Premier League.
The statement added: "(It) will be the largest and most attended demonstration in the history of our club.
"These marches will symbolise a vote of 'no confidence' in Venky's and will carry the message 'Venky's sell the club'."
The statement also claimed Kean has an "appalling record as a Premier League manager". The former Fulham and Coventry assistant manager has won
just 14 of his 54 games
in charge of Rovers.
Wayne Wild, the director of the WEC Group - a key Blackburn sponsor - told BBC Sport last week
he wants to buy the club through a supporters' trust.
Meanwhile, Venky's have dismissed reports they are set to sell more key players after club captain
Christopher Samba's move to Russian side Anzhi Makhachkala.
Venky's representative and Blackburn director Vineeth Rao, told
the Lancashire Telegraph:
"There are no plans like that there, that is ridiculous.
"There are no plans to sell any more key players, why would there be? Our immediate focus is on staying up in the Premier League.
"We hope Chris Samba will be the last key departure. There are no plans to sell any more key players because we want to improve the squad."
Central defender Samba, who joined Blackburn in 2007, handed in a transfer request in January.
It was initially rejected,
but he eventually signed for Anzhi on Friday, having not played for Rovers since 2 January.
"It was not even our intention to sell Chris Samba," Rao added. "We did not want to sell him.
"We wanted him on the pitch because he has been a big player but, in the end, we had to respect his wishes because he wanted to leave."