A last-gasp goal from Peter Odemwingie earned West Brom a crucial win over Blackburn Rovers and piled the pressure back on Rovers boss Steve Kean.
James Morrison gave the visitors a well-deserved lead with a fine volley which gave Paul Robinson no chance.
Rovers hit back when Scott Dann scored from close range.
But Odemwingie fired home from the edge of the box after 89 minutes to leave Rovers second from bottom with only two Premier League wins this season.
Rovers have won only seven games since Kean took charge 12 months ago and after celebrating his first anniversary during the week, speculation about his future is once again increasing.
Unhappy fans had promised to postpone their protests for the next two matches ahead of the game but when Morrison scored the anti-Kean T-shirts came out, and boos rang out following the winner.
Roy Hodgson knows all about the pressure Kean is under. He was sacked as manager of Blackburn in 1998 just a season after guiding Rovers into Europe, but he enjoyed a welcome return as his side moved further clear of the relegation zone.
Did you know
- The win was West Brom's first ever away from home in December in the Premier League, having previously drawn two and lost 12
- It was their first win at Ewood Park in 20 years
West Brom dominated possession in the opening period and should have taken the lead when Odemwingie rose highest to get on the end of an excellent cross from the left by Chris Brunt, but the Nigerian striker glanced his header wide.
Blackburn's first opportunity arrived immediately afterwards as Jason Lowe embarked on a good run, only to scuff his shot from the edge of the box.
The effective Yakubu, who has scored eight goals in his last eight games, reacted quickly, swivelling to try to divert the ball beyond Ben Foster, but the keeper was up to the task.
Despite dominating possession and looking promising going forward, it was easy to see why the Baggies had scored only 14 goals going into the game.
Blackburn's recent form
- Blackburn have won just twice in the Premier League this season and seven times in 12 months.
- They have dropped a league-high 12 points from winning positions this season.
- They are 11 points worse than they were at the same stage (16 games) last season.
- They are yet to keep a clean sheet this season conceding 36 goals in the Premier League.
Their poor final touch and bad decisions in the last third of the pitch almost proved costly when the best chance of the first half fell to Blackburn.
Paul Scharner conceded a needless free-kick just outside the area, which earned him a yellow card. Morten Gamst Pedersen stepped up and struck a fierce curling effort which Foster tipped over the bar.
The opening goal was worth waiting for when it finally came just after the restart. Blackburn could only half clear a corner from the right and Morrison hit a superb volley from just outside the penalty area, giving Robinson no chance.
Rovers resorted to route one football as they tried to get back on level terms and it paid off when Dann equalised from close range.
Robinson's long free-kick was met by Christopher Samba and his cushioned header was steered home by the unmarked Dann.
The goal should have calmed the home side down but instead they were almost immediately on the back foot as the visitors continued to dominate.
With time ebbing away Morrison again went close for Hodgson's side when he hit a rasping drive from the edge of the box which Robinson could only parry.
Rovers did not learn their lesson and with just two minutes to go they were made to pay when Odemwingie scored only his third goal of the season.
The striker was given too much space as he cut in from the right and hit a curling effort into the left-hand corner.
As West Brom celebrated the boos rung out at Ewood Park and Rovers' 10th defeat of the season means Tuesday's visit of bottom side Bolton is even more important.
Live Text Commentary
Full Time The final whistle is blown by the referee.90:00 +3:14
Mauro Formica takes a shot. Blocked by Chris Brunt. Blocked by Chris Brunt.90:00 +2:41
Corner taken by Morten Gamst Pedersen from the left by-line, clearance by Gareth McAuley.90:00 +2:25
David Goodwillie takes a shot. Blocked by Steven Reid.90:00 +1:32 Substitution
Substitution Craig Dawson joins the action as a substitute, replacing Peter Odemwingie.90:00 +1:06
Inswinging corner taken by Morten Gamst Pedersen.90:00 +0:38
Jason Roberts takes a shot. Gareth McAuley gets a block in.89:54 Substitution
Substitution Jerome Thomas comes on in place of James Morrison.88:30
Assist on the goal came from Steven Reid.88:30 Goal scored
Goal! - Peter Odemwingie - Blackburn 1 - 2 West Brom A goal is scored by Peter Odemwingie from just outside the box to the bottom left corner of the goal. Blackburn 1-2 West Brom.88:06
Ayegbeni Yakubu takes a shot. Save by Ben Foster.87:36
Steven Nzonzi takes a shot. Ben Foster makes a save.87:00
Effort on goal by James Morrison from 25 yards. Save made by Paul Robinson.86:23
Nicky Shorey delivers the ball, Christopher Samba manages to make a clearance.85:37
Corner taken by Chris Brunt from the right by-line, Steven Nzonzi makes a clearance.85:10
Peter Odemwingie takes a shot. Grant Hanley gets a block in.84:18
The ball is delivered by Grant Hanley, comfortable save by Ben Foster.83:32
Steven Nzonzi takes a shot. Jonas Olsson manages to make a clearance.83:01
Chris Brunt is penalised for handball and concedes a free kick. Paul Robinson takes the free kick.82:40
David Goodwillie takes a shot. Ben Foster makes a save.
Shot by James Morrison from outside the box goes high over the target.81:39
Christopher Samba takes a shot. Save by Ben Foster.80:11
Free kick crossed left-footed by Morten Gamst Pedersen, clearance by Gareth McAuley.80:11 Substitution
Substitution (West Brom) makes a substitution, with Graham Dorrans coming on for Paul Scharner.80:11
Unfair challenge on David Goodwillie by Youssouf Mulumbu results in a free kick.79:22
Paul Scharner produces a left-footed shot from just outside the box that misses to the right of the target.79:11
Shane Long is ruled offside. Paul Robinson takes the indirect free kick.78:23 Substitution
Substitution David Goodwillie joins the action as a substitute, replacing Ruben Rochina.77:01
Free kick crossed left-footed by Chris Brunt from right wing.77:01 Booking
Booking Morten Gamst Pedersen receives a caution.76:50
Foul by Morten Gamst Pedersen on Peter Odemwingie, free kick awarded.75:52
Peter Odemwingie crosses the ball, clearance by Christopher Samba.74:40
Steven Nzonzi concedes a free kick for a foul on Youssouf Mulumbu. Jonas Olsson takes the free kick.74:00
Centre by Peter Odemwingie, Shane Long challenges Scott Dann unfairly and gives away a free kick. Indirect free kick taken by Paul Robinson.72:55
The assistant referee signals for offside against Shane Long. Paul Robinson restarts play with the free kick.71:23
Assist on the goal came from Christopher Samba.71:23 Goal scored
Goal! - Scott Dann - Blackburn 1 - 1 West Brom Scott Dann finds the back of the net with a goal from close range to the bottom right corner of the goal. Blackburn 1-1 West Brom.71:00
Morten Gamst Pedersen fouled by Shane Long, the ref awards a free kick. Free kick taken by Paul Robinson.69:47
Free kick awarded for a foul by Paul Scharner on Ruben Rochina. Free kick taken by Paul Robinson.69:00
Nicky Shorey produces a cross, Christopher Samba makes a clearance.67:43
The official flags Ayegbeni Yakubu offside. Jonas Olsson restarts play with the free kick.66:32
The ball is delivered by Steven Reid, Scott Dann manages to make a clearance.64:05
Steven Reid fouled by Jason Roberts, the ref awards a free kick. Ben Foster takes the indirect free kick.63:24
Corner from the left by-line taken by Chris Brunt, Steven Nzonzi makes a clearance.61:33 Substitution
Substitution Jason Roberts comes on in place of Simon Vukcevic.61:33 Substitution
Substitution Grant Hanley joins the action as a substitute, replacing David Dunn.61:22
A cross is delivered by Chris Brunt, Christopher Samba makes a clearance.61:18
Centre by Steven Reid.59:58
The ball is crossed by Peter Odemwingie.57:49
Inswinging corner taken by Chris Brunt, Gareth McAuley challenges Scott Dann unfairly and gives away a free kick. Free kick taken by Paul Robinson.57:31
The ball is sent over by Chris Brunt, Morten Gamst Pedersen manages to make a clearance.55:06
Free kick awarded for an unfair challenge on Scott Dann by Shane Long. Paul Robinson takes the indirect free kick.54:45
Effort from outside the area by Mauro Formica goes wide right of the goal.51:45
The assist for the goal came from Chris Brunt.51:45 Goal scored
Goal! - James Morrison - Blackburn 0 - 1 West Brom James Morrison grabs a goal from just outside the area to the bottom left corner of the goal. Blackburn 0-1 West Brom.51:31
Corner taken by Chris Brunt from the right by-line, Steven Nzonzi manages to make a clearance.51:11
Shane Long takes a shot. Blocked by Christopher Samba.51:00
Steven Reid sends in a cross, clearance by Christopher Samba.49:29
Paul Scharner has an effort at goal from just inside the box that misses to the left of the goal.46:22
Steven Nzonzi has an effort at goal from outside the penalty area missing to the wide left of the goal.45:01
The second half kicks off.45:00 +3:54 Half time
Half Time The ref blows to end the first period.41:28
Shot from just outside the area by Ayegbeni Yakubu goes over the bar.40:05
Foul by Morten Gamst Pedersen on Shane Long, free kick awarded. A cross is delivered by Chris Brunt, Close range headed effort by Shane Long clears the crossbar.39:16
Christopher Samba takes a shot. Ben Foster makes a save.38:07
Morten Gamst Pedersen takes the outswinging corner, Shane Long manages to make a clearance.36:56
Shot comes in from Morten Gamst Pedersen from the free kick, save made by Ben Foster.36:56 Booking
Booking The referee books Paul Scharner for unsporting behaviour.36:45
Free kick awarded for an unfair challenge on Mauro Formica by Paul Scharner.35:47
The assistant referee signals for offside against Shane Long. Paul Robinson takes the direct free kick.34:58
Nicky Shorey produces a cross, clearance made by Scott Dann.33:51
The offside flag is raised against Ayegbeni Yakubu. Ben Foster restarts play with the free kick.32:00
The offside flag is raised against Ayegbeni Yakubu. Ben Foster takes the indirect free kick.30:42
Corner taken by James Morrison from the left by-line, save made by Paul Robinson.29:22
Chris Brunt delivers the ball.28:30
Christopher Samba fouled by Shane Long, the ref awards a free kick. Free kick taken by Paul Robinson.27:43
The referee blows for offside against Ayegbeni Yakubu. Youssouf Mulumbu takes the free kick.25:36
The assistant referee signals for offside against Shane Long. Paul Robinson takes the free kick.21:27
Handball decision goes against Shane Long. Free kick taken by Paul Robinson.20:26
Ruben Rochina takes a shot. Chris Brunt gets a block in.19:41
Chris Brunt takes the inswinging corner, David Dunn makes a clearance.19:20
Peter Odemwingie takes a shot. Save by Paul Robinson.18:48
Chris Brunt crosses the ball, clearance made by Scott Dann.17:50
Peter Odemwingie crosses the ball, clearance made by Christopher Samba.16:43
Jason Lowe takes a shot. Ayegbeni Yakubu takes a shot. Save by Ben Foster. Blocked by Gareth McAuley.15:00
The ball is delivered by Ruben Rochina, Ben Foster makes a save.14:03
The ball is crossed by Nicky Shorey, Peter Odemwingie has a headed effort at goal from close in which goes wide right of the goal.13:33
James Morrison takes a shot. Scott Dann gets a block in.12:41
Free kick awarded for an unfair challenge on Peter Odemwingie by David Dunn. Chris Brunt takes the indirect free kick.7:46
The offside flag is raised against Ayegbeni Yakubu. Free kick taken by Jonas Olsson.7:20
Youssouf Mulumbu gives away a free kick for an unfair challenge on Ruben Rochina. Free kick taken by Ruben Rochina.6:30
The assistant referee signals for offside against Christopher Samba. Ben Foster takes the free kick.5:45
Unfair challenge on Ruben Rochina by Paul Scharner results in a free kick. Paul Robinson takes the indirect free kick.4:44
Effort from deep inside the area by Peter Odemwingie misses to the left of the goal.2:57
Inswinging corner taken right-footed by James Morrison played to the near post, clearance made by Jason Lowe.1:08
Free kick awarded for a foul by Jason Lowe on Chris Brunt. Nicky Shorey takes the free kick.0:08
Unfair challenge on Gareth McAuley by Ayegbeni Yakubu results in a free kick. Ben Foster restarts play with the free kick.0:00
The match has kicked off.
Live data and text provided by our data suppliers