Ipswich suffered a sixth straight defeat as goals from Sam Vokes, Jay Rodriguez and a Chris McCann brace saw them thumped at Burnley.
Loanee Vokes gave the Clarets the lead when he glanced in a header from a Keith Treacy corner.
Clarets captain McCann tapped in a Junior Stanislas cross just before the break and rifled home a second after good work by Treacy down the right.
And Rodriguez blasted in a fourth as the Clarets earned back-to-back wins.
Did you know?
Ipswich now have the longest losing sequence by any club in the Championship this season
The victory was nothing more than the Lancashire side deserved with 24 attempts to Town's two, with keeper Lee Grant barely troubled as he kept Burnley's first clean sheet in 10 games.
The home side were on the front foot from the start with Rodriguez denied by Arran Lee-Barrett and Treacy firing wide, before Vokes gave them the lead with his first goal since signing on loan from Wolves .
The Clarets doubled their advantage on the stroke of half-time when Stanislas jinked his way through the Ipswich defence to tee up McCann to tap past Lee-Barrett.
The skipper grabbed his second when he latched onto the end of a Treacy pass to slot home, before Rodriguez had the final say when he thundered in a left-foot strike into the top corner to give manager Eddie Howe all three points on his 34th birthday.
VIEWS FROM THE DRESSING ROOM
Burnley manager Eddie Howe:
"The second half was enjoyable. I don't think I've had many second halves here at Turf Moor in my short reign that have been as enjoyable as that. I thought we were excellent.
"It was a strange game in the fact that we created so many chances. I think we could have probably scored double the four that we did.
"Jay Rodriguez had chance after chance and to be fair to him he kept going and got the reward for an excellent individual performance.
"But what pleases me more is the team effort. We were really good in the second half."
Ipswich manager Paul Jewell:
"I feel physically sick. There's a lot of people with big reputations in that changing room. People keep on telling us what an experienced team and what good players we've got.
"They can all talk the talk but at the minute they're not doing it.
"It's unacceptable. I'm embarrassed walking past those supporters of ours who've travelled all that way to watch absolute garbage.
"Ultimately it's my responsibility and some of the stuff that is going on in there is not what we've been preaching. In fact, none of it is."
Live Text Commentary
Full Time The match has reached full-time.87:33
Inswinging corner taken by Junior Stanislas from the left by-line.85:32
Chris McCann has an effort at goal from outside the box which goes wide left of the target.84:50
Keith Andrews is penalised for handball and concedes a free kick. Dean Marney restarts play with the free kick.82:30
Unfair challenge on Zavon Hines by Jimmy Bullard results in a free kick. Kieran Trippier has a direct shot on goal from the free kick. Kieran Trippier takes the chance to get an effort at goal.81:37 Substitution
Substitution Alex MacDonald joins the action as a substitute, replacing Jay Rodriguez.79:36 Substitution
Substitution (Burnley) makes a substitution, with Zavon Hines coming on for Sam Vokes.76:59
Assist on the goal came from Junior Stanislas.76:59 Goal scored
Goal! - Jay Rodriguez - Burnley 4 - 0 Ipswich Jay Rodriguez grabs a goal from just outside the penalty area to the bottom right corner of the goal. Burnley 4-0 Ipswich.74:42
Josh Carson concedes a free kick for a foul on Kieran Trippier. Keith Treacy produces a strike on goal direct from the free kick.73:00
Shot from close range by Jay Rodriguez misses to the left of the goal.72:03
Strike by Sam Vokes from inside the six-yard box clear the bar.69:26
Jay Rodriguez is caught offside. Arran Lee-Barrett takes the free kick.68:53
Sam Vokes takes a shot.66:56
Outswinging corner taken by Jimmy Bullard from the left by-line, clearance made by Ben Mee.66:25
Chris McCann fouled by Carlos Edwards, the ref awards a free kick. Chris McCann takes the direct free kick.65:05
Assist on the goal came from Keith Treacy.65:05 Goal scored
Goal! - Chris McCann - Burnley 3 - 0 Ipswich Chris McCann scores a goal from inside the penalty area to the top left corner of the goal. Burnley 3-0 Ipswich.64:22
Shot from just outside the area by Jay Rodriguez misses to the left of the target.64:02
Carlos Edwards sends in a cross, Kieran Trippier manages to make a clearance.
Booking Keith Treacy booked for dissent.61:13
Free kick awarded for an unfair challenge on Kieran Trippier by Jay Emmanuel-Thomas. Keith Treacy crosses the ball from the free kick left-footed from right wing.60:11
Inswinging corner taken from the left by-line by Junior Stanislas, Ivar Ingimarsson makes a clearance.59:43
Jay Rodriguez takes a shot. Ivar Ingimarsson gets a block in.53:28
Jay Rodriguez has shot on goal from just outside the area which goes wide of the right-hand upright.51:52
Corner taken by Junior Stanislas, Headed effort from deep inside the area by Junior Stanislas misses to the left of the goal.49:01 Substitution
Substitution Dean Marney comes on in place of Marvin Bartley.49:01
Free kick awarded for an unfair challenge on Sam Vokes by Danny Collins. Kieran Trippier restarts play with the free kick.48:39
Chris McCann concedes a free kick for a foul on Keith Andrews. Jimmy Bullard takes the direct free kick.45:01
The second half has started.45:01 Substitution
Substitution Jay Emmanuel-Thomas is brought on as a substitute for Lee Bowyer.45:01 Substitution
Substitution (Ipswich) makes a substitution, with Josh Carson coming on for Mark Kennedy.45:00 +1:38 Half time
Half Time The first half comes to an end.45:00 +0:41
The assist for the goal came from Junior Stanislas.45:00 +0:41 Goal scored
Goal! - Chris McCann - Burnley 2 - 0 Ipswich Chris McCann gets on the score sheet with a goal from inside the six-yard box to the bottom right corner of the goal. Burnley 2-0 Ipswich.45:00 +0:30
The ball is sent over by Junior Stanislas,44:06
Lee Bowyer is penalised for handball and concedes a free kick. Indirect free kick taken by Lee Grant.41:22
Jay Rodriguez takes a shot. Blocked by Lee Bowyer.39:29
Jason Scotland is adjudged to have handled the ball. Free kick taken by Lee Grant.37:28 Substitution
Substitution Daryl Murphy goes off and Jason Scotland comes on.36:23
Jay Rodriguez has shot on goal from just outside the area which goes wide of the right-hand upright.35:30
Chris McCann takes a shot. Arran Lee-Barrett makes a save.34:42
Keith Treacy takes a shot. Save by Arran Lee-Barrett.33:59
Jay Rodriguez has a headed effort at goal from close range which goes wide left of the target.32:09
Assist on the goal came from Keith Treacy.32:09 Goal scored
Goal! - Sam Vokes - Burnley 1 - 0 Ipswich Sam Vokes grabs a headed goal from close in. Burnley 1-0 Ipswich.31:46
Keith Treacy takes a inswinging corner from the right by-line to the near post,31:33
Jay Rodriguez takes a shot. Blocked by Keith Andrews.29:29
Jay Rodriguez takes a shot. Save by Arran Lee-Barrett. Corner taken by Keith Treacy from the right by-line, Danny Collins makes a clearance.27:58
Michael Chopra takes a shot. Blocked by David Edgar.26:43
Michael Chopra takes a shot. Lee Grant makes a save.25:14
Foul by Ben Mee on Keith Andrews, free kick awarded. Free kick crossed by Aaron Cresswell.22:32
Keith Treacy has an effort at goal from outside the penalty box missing to the wide right of the target.16:36
Kieran Trippier gives away a free kick for an unfair challenge on Michael Chopra. Arran Lee-Barrett takes the direct free kick.15:42
Jay Rodriguez takes a shot. Save by Arran Lee-Barrett. Inswinging corner taken right-footed by Junior Stanislas from the left by-line, clearance made by Daryl Murphy.10:41
Chris McCann gives away a free kick for an unfair challenge on Keith Andrews. Keith Andrews restarts play with the free kick.5:49
Corner taken short by Keith Treacy.3:16
Inswinging corner taken from the left by-line by Jimmy Bullard.2:20
Corner taken by Jimmy Bullard from the right by-line.0:00
The ref blows the whistle to begin the match.
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