2 September 2011 Last updated at 20:11

Rio Ferdinand on his Twitter spats with Robbie Savage and Piers Morgan

England and Manchester United star, Rio Ferdinand, explains to BBC Sport's Leon Mann why the social networking tool Twitter helps him control his image and reach out to people in a way he never envisaged.

Ferdinand also reveals what Sir Alex Ferguson makes of his tweeting and offers some insight into the banter with Piers Morgan and Robbie Savage.