Michael Chopra scored two goals on his Ipswich debut to help his new club past Bristol City at Ashton Gate.
Chopra opened his account on 13 minutes, racing onto a ball over the top from Mark Kennedy and lobbing the ball over David James.
After Nicky Maynard was denied for offside, Lee Martin fired low across James from 20 yards.
On 60 minutes, James tried to dink over Chopra but was caught out by the striker, who simply sent the ball home.
City's 3-0 home defeat to Millwall on the first weekend of last season was quickly followed by the resignation of manager Steve Coppell.
This year it was the turn of Keith Millen, assistant to Coppell a year ago, to experience the boos of the home faithful in August.
Interview: Ipswich Town boss Paul Jewell speaks to BBC Radio Suffolk
Bristol City 01 James 02 Spence 03 McAllister (Woolford - 72' ) 04 Fontaine 05 Nyatanga 07 Elliott 14 Skuse 20 Campbell-Ryce (Kilkenny - 63' ) 27 Adomah 09 Stead (Pitman - 63' ) 10 Maynard Substitutes 22 Gerken 06 Carey 08 Kilkenny 11 Woolford 34 Pitman Ipswich Town 13 Stockdale 03 Cresswell 04 Ingimarsson 05 Delaney (Smith - 64' ) 06 Leadbitter 07 Edwards 08 Bowyer 09 E'-Thomas (Carson - 84' ) 11 Martin 39 Kennedy 10 Chopra (Ellington - 88' ) Substitutes 12 Lee-Barrett 20 Smith 22 Carson 24 Healy 18 Ellington