A fine finish from Gary Taylor-Fletcher secured Blackpool victory over Hull in the opening match of the Championship season at the KC Stadium.
The Seasiders, relegated from the Premier League last season, were more than matched by Hull through the match.
Matty Fryatt wasted two fine chances for the hosts when clean through while Tom Cairney hit the bar.
But Taylor-Fletcher lashed home a half-volley from Keith Southern's chip and his side survived several late scares.
RADIO 5 LIVE ANALYST CRAIG HIGNETT
"I don't think the KC will be an easy place for any team in the Championship to come. Blackpool had a sticky start, but as the game went on they got better and better. They look a little suspect at the back at times and Hull had plenty of chances. But the one that counted was put away by Taylor-Fletcher."
Blackpool dropped out of the Premier League in May after finishing 19th, while Hull were relegated from the top flight 12 months earlier, and the teams were well-matched.
The hosts enjoyed the best of the opening quarter of the match as Cairney crashed a free-kick against the woodwork and Robert Brady dragged a shot wide.
But after a slow start, Blackpool managed to assert their passing game and created the better of the chances before the break.
First a cross from Kevin Phillips tempted Peter Gulacsi from his line and the goalkeeper was far from convincing as Elliot Grandin almost hunted down a loose ball.
Then Phillips, who left Birmingham when his contract expired at the end of last season, rattled the post with a cleanly struck effort from the edge of the box.
Hull suffered a setback as debutant Dele Adebola was forced off in the first minute of the second half, but the Tigers could have taken the lead when Fryatt burst through on goal.
He was denied however as Alex Baptiste chased back and timed his tackle to perfection to rob the former Leicester striker.
Fryatt and substitute Nick Barmby then squandered clear openings as the Seasiders defence disintegrated in front of them.
But Taylor-Fletcher proved more clincial as he rifled an awkwardly bouncing ball into the top corner before Jay Simpson flicked Hull's last chance over the bar.
Blackpool manager Ian Holloway told Sky Sports: "I want to prove that it's not just the players we've lost that were good. I want these lads to shine again and for me they did in this very tough fixture.
"I'm delighted for the lads, we've had a tough few weeks and it's always about getting the game started. We've had a terrible pre-season, we haven't played well at all, but we have tonight so that's all that matters."
Hull boss Nigel Pearson felt his side were unfortunate to lose but admitted they had only themselves to blame.
"We've been mugged a bit because of the number of chances we've made," he said.
"We should be taking them but that's the Championship. It's a steep learning curve for some of our lads."
Full Time The referee signals the end of the game.
Short corner taken by Billy Clarke.
Shot from inside the area by Jay Simpson clears the bar.
Effort from the edge of the box by Jay Simpson goes wide of the right-hand upright.
Inswinging corner taken by Billy Clarke.
Substitution Chris Basham is brought on as a substitute for Elliot Grandin.
Robbie Brady has an effort at goal from just outside the box which goes wide of the right-hand post.
Corner taken by Elliot Grandin, Robbie Brady makes a clearance. Keith Southern takes a shot. Peter Gulacsi makes a comfortable save.
Substitution Craig Sutherland joins the action as a substitute, replacing Gary Taylor-Fletcher.
Outswinging corner taken from the right by-line by Elliot Grandin.
Shot by Robbie Brady from deep inside the penalty area misses to the left of the goal.
Corner taken by Tom Cairney from the right by-line, save by Matthew Gilks.
Substitution Jay Simpson joins the action as a substitute, replacing Paul McKenna.
Craig Cathcart gives away a free kick for an unfair challenge on Robert Koren. Tom Cairney produces a strike on goal direct from the free kick.
Assist by Billy Clarke.
80:42 Goal scored
Goal! - Gary Taylor-Fletcher - Hull 0 - 1 Blackpool Gary Taylor-Fletcher gets on the score sheet with a goal from inside the penalty area to the top left corner of the goal. Hull 0-1 Blackpool.
Kevin Phillips is ruled offside. Peter Gulacsi takes the indirect free kick.
Corner taken by Elliot Grandin from the right by-line.
Stephen Crainey takes the free kick.
Booking Paul McKenna goes into the book.
Paul McKenna gives away a free kick for an unfair challenge on Elliot Grandin.
Shot from just outside the area by Elliot Grandin goes over the bar.
The ball is swung over by Robbie Brady.
The ball is swung over by Robbie Brady, Tom Cairney takes a shot. Blocked by Craig Cathcart.
Matt Fryatt delivers the ball.
Headed effort from inside the area by Gary Taylor-Fletcher misses to the left of the target.
Matt Fryatt takes a shot. Save by Matthew Gilks. Shot from deep inside the area by Nick Barmby clears the crossbar.
Corner taken by Elliot Grandin, Gary Taylor-Fletcher has a headed effort at goal from close in which goes wide left of the goal.
Substitution Billy Clarke on for Brett Ormerod.
Robbie Brady crosses the ball.
Unfair challenge on Paul McKenna by Barry Ferguson results in a free kick. Paul McKenna takes the free kick.
Elliot Grandin fouled by Tom Cairney, the ref awards a free kick. Stephen Crainey restarts play with the free kick.
Free kick awarded for an unfair challenge on Barry Ferguson by Liam Rosenior. Elliot Grandin restarts play with the free kick.
Robbie Brady produces a cross.
Joe Dudgeon gives away a free kick for an unfair challenge on Gary Taylor-Fletcher. A cross is delivered by Elliot Grandin, Craig Cathcart has a headed effort at goal from close range which goes wide of the left-hand post.
Elliot Grandin gives away a free kick for an unfair challenge on James Chester. Peter Gulacsi restarts play with the free kick.
Alex Baptiste crosses the ball, Header from deep inside the penalty area by Kevin Phillips goes harmlessly over the crossbar.
Stephen Crainey crosses the ball in from the free kick.
Substitution Nick Barmby comes on in place of Dele Adebola.
Free kick awarded for an unfair challenge on Ian Evatt by Dele Adebola.
The referee starts the second half.
45:00 +1:12 Half time
Half Time The ref blows to end the first period.
The ball is crossed by Robbie Brady.
Jack Hobbs takes the free kick.
Booking Ian Evatt goes into the referee's book.
Foul by Ian Evatt on Dele Adebola, free kick awarded.
Kevin Phillips produces a shot from just outside the area that bounces off the post.
Unfair challenge on Kevin Phillips by Tom Cairney results in a free kick. The free kick is delivered right-footed by Elliot Grandin from left channel, Matt Fryatt makes a clearance.
Booking Joe Dudgeon is cautioned.
The referee blows for offside against Brett Ormerod. Peter Gulacsi takes the free kick.
Short corner taken by Robert Koren from the left by-line. The ball is sent over by Robbie Brady.
Corner taken by Tom Cairney from the right by-line, clearance by Alex Baptiste.
The ball is sent over by Robbie Brady, clearance by Stephen Crainey.
A cross is delivered by Kevin Phillips, Elliot Grandin has a headed effort at goal from close range which goes wide left of the target.
The assistant referee signals for offside against Kevin Phillips. Peter Gulacsi takes the indirect free kick.
Matt Fryatt takes a shot. Save by Matthew Gilks.
The referee blows for offside against Gary Taylor-Fletcher. Peter Gulacsi takes the indirect free kick.
Brett Ormerod delivers the ball, James Chester makes a clearance.
The assistant referee signals for offside against Matt Fryatt. Craig Cathcart takes the free kick.
Unfair challenge on James Chester by Alex Baptiste results in a free kick. Direct free kick taken by Peter Gulacsi.
Robbie Brady has an effort at goal from outside the penalty area missing to the wide left of the goal.
Kevin Phillips is flagged offside by the assistant referee. Indirect free kick taken by Peter Gulacsi.
A cross is delivered by Liam Rosenior.
Matt Fryatt gives away a free kick for an unfair challenge on Craig Cathcart. Matthew Gilks takes the free kick.
Effort from outside the penalty area by Robert Koren goes wide left of the target.
Barry Ferguson takes a shot. Save made by Peter Gulacsi.
Matt Fryatt is flagged offside by the assistant referee. Indirect free kick taken by Craig Cathcart.
Liam Rosenior fouled by Brett Ormerod, the ref awards a free kick. Peter Gulacsi takes the direct free kick.
Matt Fryatt is flagged offside by the assistant referee. Matthew Gilks restarts play with the free kick.
Robert Koren fouled by Keith Southern, the ref awards a free kick. Tom Cairney has an effort direct from the free kick.
Corner taken by Tom Cairney from the right by-line to the near post, clearance made by Ian Evatt.
The assistant referee signals for offside against Matt Fryatt. Matthew Gilks takes the indirect free kick.
The ball is crossed by Liam Rosenior, Matthew Gilks makes a comfortable save.
Foul by Dele Adebola on Ian Evatt, free kick awarded. Direct free kick taken by Matthew Gilks.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.