Derbyshire sponsorship deal with 3aaa excites Storey
Derbyshire chief executive Simon Storey says the club's "innovative" new six-figure stadium sponsorship deal will bring benefits on and off the pitch.
Derbyshire's contract with UK national training provider for apprenticeships 3aaa will mean The County Ground being rebranded as The 3aaa County Ground.
The largest commercial partnership in the club's history will also see four apprentices join the commercial team.
"We have to increase investment in playing and coaching," Storey said.
"This partnership brings benefits on and off the field.
"Sharing our major sponsorship assets with key business partners like 3aaa will help support the continued development of our on-field team.
"What is particularly unique about our partnership with 3aaa is it will help us develop off-the-field by providing apprenticeship opportunities, in an elite sporting environment, to young people in Derbyshire."