Dereck Chisora says that boxing is "dead" and personalities like his will get the sport greater attention.
Earlier in March, the 29-year-old was
given a British Boxing Board of Control licence,
a year after he had it removed following a
brawl with David Haye.
But the heavyweight maintains he has no concerns about negative perceptions of him in the sport.
Chisora has won 14 fights but has been beaten in four of his last five outings
"Boxing is dead and you need people like me to bring it back up,"
Chisora told 5 live Boxing.
"Someone has to take the bad role and as long as people are tuning in and watching the sport that I love, I don't mind."
banned by the World Boxing Council
after the fracas with Haye but his subsequent fight against his fellow Briton, which Chisora lost in the fifth round, was
sanctioned by the Luxembourg Boxing Federation.
The Londonder, who has undertaken anger management classes, is set to fight Ondrej Pala on 20 April and is targeting a fight with David Price later this year.
He added: "I don't mind going to Liverpool in the summer time for a big fight against David Price. I did take [anger classes] but I've kind of stopped now. We'll see one day if it's worked."