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October 2003
Shrieks, Freaks and Red Cheeks
Swings: photograph by  Richard Hanson
Scream if you wanna go faster: photo by Richard Hanson
There's a whiff of candyfloss in the air as Pleasurelands brings 200 years of fair history to the Millennium Galleries.
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National Fairground Archive

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FACTS
PLEASURELANDS is at the Millennium Galleries, Shefield until 18 January 2004.
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Ali Davies by BBC South Yorkshire
contributor Ali Davies

There is always something nostalgic about the fair; one whiff of candyfloss, engine oil, fatty hotdogs and sick all fused together and you’re back.

The speed, colour and noise that invade the towns of the UK through the year, has now come to Sheffield.

Pleasurelands displays memorabilia and documentary from over 200 years of fair history.

It shows the transformation from the agricultural markets, events with menageries (animals) and freak shows, to the sound and light spectacle it is today.

The Big Wheel, photograph by Richard Hanson
Spectacular, Spectacular: The Big Wheel, photograph by Richard Hanson

It reflects the popular culture of the masses and reveals what it was that made the punters eyes light up.

This exhibition is about looking back, with an emphasis on reminiscing.

Documentary films show fairs from 1920s, 1950s and present day, with a fantastic piece of footage of an early Gravity Wheel, from the twenties.

The flashing lights and the noise of naff chart hits fused with dissonant barrel organ music played here disorientate you back to your youth.

Scream if you wanna go faster

My own visions of the fair come flooding back to me: screaming, shrieking, laughing with eyes tight shut, feeling sick giddy dizzy hoarse throat shouting tears stream down face cheeks red raw.

“Scream if you wanna go faster” - or scream if you wanna throw up.

But I digress…

It’s not all merry-go-round horses and rubber ducks, there are some secrets behind the fair's attractions.

You can find out how rides work, what makes
the funny mirrors funny and how some illusions were set up.

It's a multi-sensory display including photographs, archive film, music, costumes, slot machines, a Mutoscope (one of the early attempts at moving pictures) and a rather cheeky peep show!

Flashing lights and fairground folk

The Shufflebottoms, photo from the National Fairground Archive
The Shufflebottoms on stage, photograph National Fair Archive.

Pleasurelands explores the magical illusion of the fair and the reality of life behind the scenes.

It focusses on the real characters behind the tacky façade, not just the vile coloured toys and dying goldfish.

Roll up, roll up for Billy Smart (of Big top fame), the knife throwing Shufflebottoms, Titania and her husband (the worlds fattest couple), the lion faced woman and Sheffield’s plucky Bill Bellhouse, AKA Cyclone Billy - a speedway rider who found fame in Europe for riding the Wall of Death.

Pleasurelands is a guaranteed trip down memory lane, although I wish there had been a candyfloss stall at the end, I’ve been craving it all week.

- Ali Davies


PLEASURE LANDS is at the Millennium Galleries, Shefield until 18 January 2004.

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