Visitors to Hove's King Alfred's leisure centre have been surprised to find a 10 foot ten high figure of Osama Bin Laden apparently advertising a range of powerful cleaning products.
Is this the latest example of a hard hitting advertising campaign of questionable taste? Not quite. Welcome to the world of the subvertising, adbusting and culture jamming; a late night activity which is transforming billboards across Britain. Its practitioners maintain they are "reclaiming the mental environment" from the growing number of commercial advertisements and giving it back to political debate.
But is subverting the commercial message of an advertiser with your own political point really fair play, or is it simply fair comment?
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This particular poster was "subverted" by Dr.D who says that she:"Spent much of the late twentieth century researching a vaccination technique for global corporations to survive the Y2K virus to find that nothing happened other than share prices in information technology support companies rocketed." Dr.d says she has spent "the last five years taking her revenge on the corporations that led her down this ill fated path." But that now she is now working for you.
She says:"If you have a problem with a corporation, if nobody else will help you, and if you can find her, maybe you can hire dr.d."
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