As Britain's youngest Grand Prix driver, Button travels over 200 mph mastering racing circuits around the world, so he knows the value of control.

In the latest BBCi TV trails he will be using a different kind of control, the remote control, to navigate the BBC's digital version of CEEFAX, gaining access to the latest news, travel, weather and sport on demand.

Jenson said: "I enjoy being up to date but I'm always on the go.

"When I'm racing I need to be completely focused, but when I'm out of the car I enjoy getting the latest news, sport and entertainment news, whenever I want it. BBCi on TV is the perfect solution," he added.

BBCi on TV is available 24 hours a day, and can be accessed by digital viewers from any BBC channel by pressing the red button on the remote control.

Viewers are taken to a drop down menu from which they can select from a range of 'always-on' information including news, sport, travel, and weather.

As well as text information, BBCi on TV also offers digital viewers video updates across a range of subjects.

"BBCi on TV gives our audiences the latest information, from news and sport to entertainment, whenever they want it, with constantly updated video and text, 24 hours a day at the push of a button. It's Ceefax for the 21st Century," said Ashley Highfield, BBC Director of New Media and Technology.

"Jenson's the ideal front man for the BBCi on TV campaign: he's young and successful, like our audiences he leads a busy life and doesn't have time to wait for news, he wants the latest information when it suits him and that's what BBCi on TV is all about."

The BBC expects Jenson to push all the right Buttons for BBCi.

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