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A survey of Scottish schoolchildren suggests they are more concerned with how they look than being safe.
They are putting their lives at risk by worrying more about fashion than being easily seen when crossing busy roads, it is claimed.
High-visibility clothing is regarded as "uncool" by youngsters, according to the survey from road safety charity Brake.
Although 87% of the children surveyed agreed that wearing reflective clothes made them more visible to drivers, only 7% admitted to having put them on.
A total of 400 children aged 11-14 in Aberdeen were asked for their views.
It gets darker earlier in Aberdeen and the north of Scotland than anywhere else in the UK.
Last year in the UK, more than 2,000 children were killed or seriously injured after the clocks went back.
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