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29 October 2014
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Our Bollywood Previews section gives you all the information of forthcoming films coming soon to a cinema near you.

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Bollywood news at BBC Shropshire brings you all the gossip about films and their stars
Updated: Friday 7 December 2007
Aladin marks EROS foray into special effects

Bollywood film distributor, Eros International, recently announced the launch of Sujoy Ghosh's modern day film Aladin which started its shooting schedule this month.

Mr Sunil Lulla of EROS International

Based on the famous and popular tale of the Arabian Nights, Aladin marks EROS's foray into visual effects.

The film stars Amitabh Bachchan, Sanjay Dutt and Riteish Deshmukh and will introduce Jackie Fernandez opposite Riteish.

"We are excited about Aladin which promises to be a visual extravaganza taking visual effects in Indian cinema to new heights. We will be leveraging our strength into new areas by using the most talented expertise in the special effects arena through EyeQube, our recently launched visual effects company", said Sunil Lulla, President, Eros International, India.

"We have chosen the toughest audience for our film - kids who are exposed to the very best of the best today with the likes of Harry Potter, Lord of the Rings etc, hence their benchmark is higher," said Sujoy Ghosh.

He continued, "with Aladin, we want to present a visual delight targeting children, in sync with Hollywood summer blockbusters. Through Eros' global positioning, we hope to present the film on a worldwide platform on par with other leading state-of-the-art visual effects films."

Charles Darby, the man behind the remarkable visual effects of several Hollywood blockbusters including Titanic, Harry Potter and The Prisoner of Azkaban, The Matrix, Crouching Tiger Hidden Dragon will be handling the visual effects of Aladin.

"We are approaching Aladin with the same proven methods employed on large-scale Hollywood productions. We have designed the look and feel of the show prior to filming and also been involved with the production design to help weave in our effects more naturally," said Charles Darby, Creative Director of EyeQube and Senior Visual Effects Supervisor.

He continued, "basically, this film will really surprise people, it will open their eyes to a new kind of Indian film, the visual effects for this production are well thought out and will amaze the audience."

Aladin has just finished its Rajasthan shooting schedule and the second schedule is presently being shot in Mumbai at Filmcity and Mehboob Studios. The film is aiming for a summer 2008 release in UK cinemas to attract the young Bollywood audience.

News feed by Manish Gajjar
BBC Bollywood Correspondent

 
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