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New York Minute
15New York Minute (2004)

updated 13 July 2004
reviewer's rating
2 out of 5
Reviewed by Neil Smith


Director
Dennie Gordon
Writer
Emily Fox
Adam Cooper
Bill Collage
Stars
Mary-Kate Olsen
Ashley Olsen
Eugene Levy
Andy Richter
Jared Padalecki
Riley Smith
Length
90 minutes
Distributor
Warner Bros
Cinema
30 July 2004
Country
USA
Genre
Comedy
Web Links
Official site



Unless you're a teenage girl you may not have heard of Mary-Kate and Ashley Olsen, the 18-year-old US twins who made their TV debuts at nine months and now head their own multi-million dollar clothing/video/publishing empire. It was only a matter of time before they made the leap to the silver screen, and the result is New York Minute: a hectic, overcooked sugar rush of a movie that finds them taking a big bite out of the Big Apple.

The picture hardly devoured the American box office, taking a piffling $6.2m in its opening weekend. Still, the siblings have enough UK fans to make this a solid if unspectacular earner, while any grown-ups dragged along will at least have Eugene Levy to help them through the tedium.

"DEPRESSINGLY FAMILIAR"

The identical sisters play - guess what? - identical sisters, albeit with contrasting personalities. Jane (Ashley) is an uptight swot whose life revolves around her Filofax, while Roxy (Mary-Kate) is a grungy rebel. Both are headed for Manhattan: Jane to vie for a scholarship, Roxy to crash a video shoot. But they don't reckon on Max Lomax (Levy), a crazed truancy officer intent on bringing Roxy down.

The teen hijinks that ensue will seem depressingly familiar to everyone who saw director Dennie Gordon's last effort, What A Girl Wants, while it's hard not to feel some discomfort at the way Chinese and black stereotypes are wheeled out for comic effect. What really scuppers this caper, though, are the bad guys. Heroin dealers? White slave traders? No kids, much worse than that: they're video pirates! It's enough to make you bring a camcorder along, just out of spite.

New York Minute is released in UK cinemas on Friday 30th July 2004.

Find out more about "New York Minute" at
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