Starim televizorima "odzvonilo"

Televizori u više od dva miliona domaćinstava u SAD odnedavno su neupotrebljivi, zbog isključenja analognog televizijskog signala. Najava prelaza na digitalni signal u čitavoj zemlji izazvao je stampedo kupaca koji su požurili da kupe nove televizore i digitalne prijemnike.

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American television viewers have been bombarded with a series of adverts over recent weeks, warning them that the analogue signal would be switched off today and urging them to buy set- top converter boxes if they didn't want to lose reception.

The government has issued coupons, worth 40 dollars each, to cover most of the cost. In total the US authorities have spent two billion dollars to smooth the transition. But, according to the Federal Communications Commission, there are still 2.2 million households which have made no preparations.

Unlike the United Kingdom, where the analogue signal is being switched off region by region, the United States has decided to pull the plug in one go, across the nation, leading to accusations that some groups, especially the elderly and the low income households, have been left behind in the digital rush.

Greg Wood, BBC News, New York

Čujte reči

bombarded
bombardovani (informacijama)

adverts
reklame, reklamni spotovi, oglasi

analogue signal
analogni TV signal

urging
ohrabrivanje, požurivanje

set-top converter boxes
digitalni risiveri, uređaji koji primaju digitalni TV signal

reception
signal, mogućnost televizora da prima signal

coupons
bonovi ili kuponi (koji se koriste umesto novca)

region by region
region po region, deo po deo zemlje

pull the plug
prekinuti neku aktivnost

digital rush
ubrzani prelaz na digitalnu tehnologiju u mnogim oblastima