Alitalia trpi velike gubitke

Er Frans KLM, francusko-holandska kompanija, saopštila je da želi da kupi italijansku nacionalnu aviokompaniju Alitalia. Analitičari ocenjuju da će namere Er Fransa biti bolje primljene u rukovodstvu kuće nego rivalska ponuda kompanije Air One, koja je zahvaljujući jefitinim letovima postala najveći Alitalijin konkurent na domaćem tržištu. Izveštaj Marka Gregorija:

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Italy's flag carrier has been humbled by the rise of discount airlines offering lower fares. What remains of Alitalia, after years of cuts, is losing around one and a half million dollars a day.

The Italian government, which owns almost a fifty percent stake, will be relieved that two credible buyers have stepped forward.

The Franco-Dutch group, Air France KLM, Europe's largest airline, is seen as the front runner. It hasn't said how much it's prepared to pay, but the Italian government is known to favour acquisition by a major international carrier as Alitalia's best hope for survival.

The other alternative is a bid by Air One, a smaller Italian owned operator on domestic routes.

Trade unions and some elements in Italy's left leaning coalition government favour the Air One option because it involves fewer job losses.

Meanwhile, the German airline giant Lufthansa has decided not to enter the race for Alitlalia. The government will make up its mind on which bid to back by Christmas.

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humbled
slomljen, poražen, pokazao se kao nedovoljno jak

discount airlines
aviokompanije koje prodaju karte po veoma niskim cenama

What remains of
ono što je ostalo od

owns almost a fifty percent stake
poseduje gotovo polovinu kompanije

the front runner
potencijalno najuspešniji, jedan od najozbiljnijih konkurenata

acquisition
akvizicija, kupovina druge kompanije

elements
delovi, elementi, komadi, ljudi u sistemu

enter the race for
ulazak u trku (u ovom slučaju, nadmetanje za kupovinu kompanije)

which bid to back
koju ponudu da podrži, čiju nameru da kupi Alitaliju da podrži