Business Management

Topics

Business Enterprise
Business in contemporary society, Business information and ICT, Decision-making in business
Business Decision Areas I: Marketing
Marketing, the marketing concept, the marketing mix, target markets, market research
Business Decision Areas I: Operations
operations, input, process and output, distribution and delivery, types of operations, quality
Business Decision Making II: Finance
Role and Importance of Finance, Accounts, Ratio Analysis, Cash Budgets, Users of Financial Information, Sources of Finance
Business Decision Making Areas II: Human Resource Management
Role and Importance of Human Resources, Changing Patterns of Employment, Recruitment and Selection, Training and Development, Motivation and Payment Methods, Employee Relations, Legislation

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