Types of information

In the modern 21st century business world information can be presented in different ways.

Oral information uses sound to convey information, eg a presentation, a speech or address, and music clips.

Written information uses words to describe or state facts. Letters, memos and business reports are examples of written information.

Graphical information depicts data in the form of graphs and charts. Graphs and charts are often used to present information more clearly.

Numerical information shows data in a number format or in a table, eg accounting documents such as the trading, profit and loss account or the balance sheet.

Pictorial information uses images, pictures or photographs to highlight information.

Quantitative information is information that is definable, measurable and is presented in a numerical format. Quantitative information can be gathered via observations, surveys and factual information such as sales figures.

Qualitative information is information which is more about attitudes, beliefs and feelings. It is descriptive. Qualitative information is usually gathered via focus groups, hall tests and surveys.