Friday 25 December 2009
Two-minute Summary
BBC Scotland’s Local Television Hours
| Genre | |
|---|---|
| Arts | 5.35 |
| Childrens | 17.80 |
| Comedy | 5.96 |
| Current Affairs | 189.58 |
| Drama | 56.41 |
| Entertainment | 5.60 |
| Factual | 46.60 |
| Factual Entertainment | 12.61 |
| Music Performance | 16.35 |
| News & Weather | 300.82 |
| Religion/Beliefs | 1.68 |
| Sport | 150.22 |
| Total hours | 808.98 |
| Repeats | 196.22 |
| Total hours | 1,005.20 |
BBC Scotland’s Radio Hours
| BBC Radio Scotland | 9,159 |
|---|---|
| Repeats | 1,167 |
| Total hours | 10,326 |
| BBC Radio nan Gàidheal | 2,517 |
|---|---|
| Repeats | 791 |
| Total hours | 3,308 |
BBC Scotland’s Network Television hours
| Total hours | 243 |
Weekly Reach In Scotland % Television
| BBC One | |
|---|---|
| 06/07 | 77.7 |
| 07/08 | 78.1 |
| 08/09 | 77.7 |
| BBC Two | |
|---|---|
| 06/07 | 56.7 |
| 07/08 | 57.0 |
| 08/09 | 56.2 |
| BBC ALBA | |
|---|---|
| 08/09 (Sept 08–March 09) | 5.5% (220,000) |
Weekly Reach In Scotland % Radio
| BBC Radio nan Gàidheal | |
|---|---|
| 06/07 | 66.0 |
| 07/08 | 68.0 |
| 08/09 | 69.0 |
| BBC Radio Scotland | |
|---|---|
| 06/07 | 23.1 (981,000) |
| 07/08 | 21.4 (915,000) |
| 08/09 | 21.6 (932,000) |
465,000
Reporting Scotland remains the most popular television news bulletin in Scotland with an average daily audience of 465,000 viewers across 2008.
45%
BBC Scotland television reaches 45% of the Scottish population in an average week.
TV highlights
The landmark television series, A History of Scotland, launched on BBC One Scotland in November 2008, reaching one in three of the Scottish population.
Radio highlights
Following the launch of five themed Zones on BBC Radio Scotland, the Comedy Zone has featured in the BBC iPlayer Top 10 on a number of occasions.
50%
At least 50% of BBC ALBA commissions are sourced from the independent production sector.
5
The five new Radio Scotland ‘Zones’ allow listeners direct access to a wealth of archive programmes.
Online Highlights
Unique users to the News Scotland website peaked at 2.8 million during the first week of September.
During January 2009, BBC Scotland’s newly launched Robert Burns site had half a million page impressions (PIs) generated by 140,000 unique users, a significant increase on the previous month when 16,000 PIs were generated by 7,000 unique users.
© MMIX