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20 October 2014
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Leaflets - lesson plan

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Melvin and Steven

  1. To recognise the key organisational features of a leaflet.
  2. To recognise the different purposes of non-fiction leaflets.
  3. To understand how to select and present information to appeal to a specific audience (parents) and purpose (marketing a park opening).

National Curriculum

En3, 1a, 1c, 1e.


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Teaching activities

Class Work

  1. Play the Bitesize writing leaflets activity to initiate discussion of content and purpose.
  2. Ask the children what kind of information they have seen presented in leaflets. Some disagreement may emerge from this question, which could help the opening discussion.
  3. Split the class into groups. Ask half the class to research the topic by reading the Bitesize leaflet pages. Ask the other half to listen to Melvin & Steven explain about leaflets.
  4. Both groups should take notes and be able to summarise the top five tips for the rest of the class.
  5. Ask for feedback from the children to establish the key parts and critical ingredients of a leaflet - a clear, bold heading; the presentation of facts; clear sections and accessible information; clear purpose.
  6. Generate ideas for the design of a playground by playing the online clips Learning Zone Class Clips - Playground designed with primary school pupils and Learning Zone Class Clips - Pupils visit new playground they helped design.
  7. Give the children a budget and a simple price list. Ask them to use the leaflet worksheet (PDF 805KB) and work with a partner to design a play park on behalf of the group Parks4ParentsofKids.
  8. Ask the children to explain how this company differs from other playground design companies, such as Playgrounds R Us (the audience is parents), and the implication this has on their design. Emphasise that the park must be appealing to both children and adults (eg it should perhaps include coffee shops, benches and so on).
  9. After the playground designs have been presented and discussed, ask the children to compose an information leaflet to publicise the opening of the park, describe what is there and persuade parents to attend.


  1. Look at several examples of written leaflets and evaluate them against the criteria established at the start of the session.
  2. Discuss how the writer on each occasion appeals to the audience and persuades them to come to the park.

Independent Task/Homework

Ask the children to complete the Bitesize leaflet quiz.

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